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The Future Series: Future of Banking

As the finance industry emerges from a tumultuous time, marketing leaders are presented with a golden opportunity to refocus their efforts with the customer at the core. As financial services firms look first to rebuild customer confidence, there’s little point using a media channel that brings its own trust issues. TV is Australia’s most trusted advertising medium. And that’s just the beginning of the story about the benefits TV brings.

Recognising the significant challenges and opportunities facing the finance and banking sector, the first deep dive of ThinkTV’s The Future Series takes a look into consumers’ relationships with banks. 

Based on a survey of more than 1,000 Aussies, the researchers at Hoop Group found that the finance industry is headed for a period of major change as it looks to rebuild trust with consumers.

The Future of Banking Study reveals that the industry is at a unique juncture; brand reputations have been tarnished and the consumer behaviours of old are being challenged by a triple threat:

New regulation

resulting in open banking

Changing preferences

pushing back against historical process

Emerging technology

allowing for new products & new types of banks

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