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    Why TV?

    Fast Facts

    Need a quick fact, stat or chart for your research or presentation, we've got you covered.
    TV burns longer and stronger than other video advertising platforms

    Facts & Stats / Fast Facts

    TV burns longer and stronger than other video advertising platforms

    While some channels burn bright and fast, TV burns bright and long, generating results in both the short- and longer-term. TV is better than other channels at delivering consistent results every […]
    TV delivers reach and a bigger sales impact

    Facts & Stats / Fast Facts

    TV delivers reach and a bigger sales impact

    Certainty in your media investment decisions is a must. With TV, you know exactly what you are going to get for your marketing dollars – mass reach, attention, memorability, and […]
    TV delivers 2x the active attention of YouTube and 15x the active attention of Facebook

    Facts & Stats / Fast Facts

    TV delivers 2x the active attention of YouTube and 15x the active attention of Facebook

    The primary driver of this attention is screen coverage with ads on TV taking up 100% of the screen 100% of the time. By comparison, video ads on Facebook only […]
    TV is 2.4x as effective at driving sales impact & lasts 9x as long as social video

    Facts & Stats / Fast Facts

    TV is 2.4x as effective at driving sales impact & lasts 9x as long as social video

    Retaining a brand in a person’s memory for retrieval at the point of purchase is crucial to impacting long term growth. That’s why it pays to invest in advertising that […]
    Broadcaster VOD up 11%

    Facts & Stats / Fast Facts

    Broadcaster VOD up 11%

    BVOD is experiencing continuous growth in terms of audiences and advertising spend. And while it might be TV but not as you once knew it, there’s plenty of similarities in […]
    Playback accounts for 11.6% of viewing

    Facts & Stats / Fast Facts

    Playback accounts for 11.6% of viewing

    Are you a fan of your Personal Video Recorder (PVR)? Well, you’re in good company because even though the majority of broadcast content continues to be watched live, there are […]
    TV is king on mobile: BVOD commands 2.9x the sales of Facebook

    Facts & Stats / Fast Facts

    TV is king on mobile: BVOD commands 2.9x the sales of Facebook

    Compared to video advertising on YouTube and Facebook, TV on mobile – ie Broadcaster Video on Demand (BVOD) – delivers 2.9 times the sales of Facebook. The Benchmark Series used […]
    Nearly half of online Australians talk about TV on social platforms

    Facts & Stats / Fast Facts

    Nearly half of online Australians talk about TV on social platforms

    Whether it’s talking to your family while viewing, or sharing reactions on social, the very nature of advertising in and around socialised content ensures ad dollars work harder and longer. […]
    Australians spend 51 hours and 14 minutes a month watching TV

    Facts & Stats / Fast Facts

    Australians spend 51 hours and 14 minutes a month watching TV

    While BVOD is proving to be hugely popular, it’s important to remember that Australians spend on average over 51 hours per month watching broadcast TV.
    Broadcaster VOD has a younger viewer profile

    Facts & Stats / Fast Facts

    Broadcaster VOD has a younger viewer profile

    Broadcaster Video on Demand (BVOD) is experiencing continuous growth and has a younger viewer profile.
    With 16.5m tuning in every week, TV is the king of mass scale and reach

    Facts & Stats / Fast Facts

    With 16.5m tuning in every week, TV is the king of mass scale and reach

    In a month, TV hits 82.4% of the metro population, 83.4% of the regional population and 90.6% of the subscription universe. That’s some serious reach.
    The average Aussie home has 6.6 devices for consuming content

    Facts & Stats / Fast Facts

    The average Aussie home has 6.6 devices for consuming content

    Australian homes are experiencing a screen explosion. The average Aussie home has 6.6 devices so there’s no surprise they are consuming more content than ever before. Ask them and they […]
    BVOD delivers a 33% greater sales impact than Facebook

    Facts & Stats / Fast Facts

    BVOD delivers a 33% greater sales impact than Facebook

    The proximity of the screen to a person’s face when consuming broadcast content on mobile increases attention and The Benchmark Series found BVOD commands more attention than social video resulting […]
    39% of viewers are sharing their prime time experience

    Facts & Stats / Fast Facts

    39% of viewers are sharing their prime time experience

    Aussies love to share special moments with family and friends, from the finale of their favourite show to their team’s big game. TV has the power to bring people together […]
    Advertising on TV + BVOD has twice the sales impact of TV + Social Video

    Facts & Stats / Fast Facts

    Advertising on TV + BVOD has twice the sales impact of TV + Social Video

    Phase 5 of the Benchmark Series: Cross Platform Effects shows that TV’s superior attention, coverage and viewability, regardless of screen, makes TV + BVOD the most effective cross platform combination.