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The summer of tennis delivers Uber Eats smash hit business results

Food delivery service, Uber Eats, partnered with the Australian Open, to promote their “Tonight I’ll be Eating” campaign.

The AO x Uber Eats partnership became one of the most engaging advertising campaigns of 2020, and significantly increased consideration and purchase intent for Uber Eats.

The solution

The solution was a collaborative effort between key stakeholders the Special Group, Tennis Australia and Nine, to utilise Nine’s airtime to creatively integrate Uber’s FIB TVCs within our Australian Open broadcast. Blurring the line between content and advertising.

The results

The partnership drove some impressive results for the brand:

  • Brand Awareness up 5% pts year-on-year
  • Consideration up 8% pts year-on-year
  • Previous 4-week purchase up 11% pts year-on-year

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