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76 million reasons to love TV

We think you’ll find 76 million reasons to love TV useful because it tackles some of the most pressing topics in advertising today: things like attention, viewability, measurability, transparency and most importantly, effectiveness.

While it’s true that our world revolves around TV, we only ever present thorough, evidence-based facts. We understand that you need to make informed and effective decisions, and that is only possible when you have all the information at your fingertips.

ThinkTV has commissioned a feast of independent research by globally- renowned marketing academics and media experts. The findings are rich with data and insights. 76 million reasons to love TV aims to provide bite-sized and delicious morsels of all the key findings – plus some tasty bonus bits.


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