Killer Research
ThinkTV partners with leading academics to conduct state of the art, unbiased, independent research studies that set new benchmarks in measuring the real impact of today’s advertising.
Our curiosity for all things TV is boundless – whether it’s understanding how audiences engage with TV, investigating the impact TV has on business results or simply celebrating the creativity of TV advertising – we want to know everything there is to know about TV in all its forms and devices.
We champion the power of TV advertising through research, education and industry development. This booklet provides a handy summary of the independent studies commissioned by ThinkTV, in one convenient digest.
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