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The revolution will be televised

Well, no sooner had we published 76 million reasons to love TV when everything changed again. Consumers changed. Media consumption changed. And we unearthed some really interesting new research that helps to inform us all about how to manage the ongoing video revolution in the ever-changing world in which we live.

The new research builds on the earlier findings of the Benchmark Series, conducted by Professor Karen Nelson- Field, and Payback Australia, conducted by leading media audit company Ebiquity. Combined, this research demonstrates exactly how, when and why TV delivers unrivalled brand growth, brand fame and return on investment, irrespective of device.

At a time when the world of media is in the spotlight answering questions about transparency, measurability, accountability and independence, this booklet shines a light on what’s important: providing crystal clear facts and, wherever possible, making the complicated a bit more straightforward. Because the more things change, the more we need to simplify and focus on the metrics that matter. And let’s face it, the only metrics that really matter are the ones that drive your business growth and return on investment, both in the short term and in the long term.

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