Retail ThinkTank
How the e-comm phenom has turned TV into the new retail shopfront
As consumer confidence continues to recover, the retail brands that achieve growth will be the ones that grasp the shifting consumer behaviour as well as the impact of COVID on existing brand loyalties.
So how can you make the most of this changed landscape as the traditional retail spending season approaches? With more shoppers than ever turning to online, how will you help them discover your brand and entice them to purchase?
Hear from Peter Sloterdyk, Koala’s Chief Marketing & Technology Officer who has turned adversity into opportunity and delivered real return on the brand’s media investment.
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