BVOD consumption
Australia’s fastest-growing media channel continues to accelerate.
BVOD (broadcaster video on demand) reaches around 11 million Australians each month and the best way to access data about TV & BVOD viewing is via VOZ Total TV daily and weekly reports.
Virtual Australia (VOZ) provides the most accurate picture of Total TV viewing, combining broadcast content watched on all screens, anytime, anywhere in one data set.
VOZ Streaming
OzTAM, Australia’s television measurement body, has announced the launch of VOZ Streaming; a groundbreaking service that provides an enhanced multi-broadcaster programmatic BVOD (broadcaster video on demand) trading solution tailored to meet the evolving needs of advertisers and media agencies.
Developed through extensive industry collaboration, VOZ Streaming provides full access to Australia’s free-to-air commercial BVOD inventory and transforms the way BVOD advertising is transacted. VOZ Streaming will enable targeted trading using a common OzTAM demographic dataset with a privacy-first approach.
VOZ Streaming empowers advertisers to programmatically trade across 7plus, 9Now, 10 play and SBS On Demand**, aggregating the scale of BVOD services while enhancing the viewer experience through frequency capping, and gaining the ability to activate co-viewers to connected TV sets.
VOZ Streaming will also support the post-analysis of programmatically traded inventory using the VOZ Total TV database to reveal the incremental reach BVOD delivers to broadcast television campaigns. Furthermore, the service introduces a new transactional method for BVOD, while complementing existing direct and programmatic BVOD trading models provided by broadcasters and enhancing marketplace choice.
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