Grab your audience by the eyeballs: The attention habits of consumers
Just because your audience is scrolling social media or watching a pre-roll for 6 sec, doesn’t mean they are actually taking in your brand.
Ad attention is far more important than time spent on platform. Under 40s audiences are more attentive on BVOD than YouTube and Facebook. And the best screen is the biggest one.
Paying attention to the habits of your audience will drive your dollars further. The facts are there, nothing delivers more eyeballs on a platter for longer, across all devices, than Total TV.
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