Payback Australia: Auto
The Payback Study saw Ebiquity model $450 million in media spend against three years of sales data for four automotive brands.
The Payback Study saw Ebiquity model $450 million in media spend against three years of sales data for four automotive brands. For the participating brands, all media channels returned a positive ROI with more than a dollar paid back for every one invested.
TV ads delivered the highest ROI with $8.90 in sales revenue generated for every dollar invested – almost double the next most effective channel, radio.
Results from the second tranche of the study also showed that media plays a critical role in driving sales for auto brands. In fact, 12% of sales were generated from media and of that figure, TV alone was responsible for 81% of the sales effect.
More like this
Facts & Stats / Payback Australia
Maximising Payback
Ebiquity’s advice for FMCG, Finance and Automotive sectors is to increase the average percentage of media budgets allocated to TV.
Facts & Stats / Payback Australia
Payback Australia: Full Report
A $1 million study by leading independent marketing analytics firm Ebiquity found that TV is the most efficient media channel when indexed across key participants from four of the economy’s […]
Facts & Stats / Payback Australia
Payback Australia: FMCG
TV creates the best return on investment for FMCG brands in Australia easily beating online video, online display, radio, press and outdoor advertising.