2020 certainly ruffled our feathers, and as we hatch open a new year, marketers will have to remain agile as now is the time to make up for lost sales in the short-term, and all the while we need to ensure we are laying the foundations for sustained brand growth in the long-term.
A brand-new edition of The Payback Series uses econometrics to demonstrate how Total TV’s broad reach, high levels of attention and time spent viewing ensure that Total TV is the ultimate tool for marketers who want to drive sales right now and in the long term.
The study includes 60 Australian brands, 9 media channels and 850+ ROI observations across multiple years, to deliver a comprehensive comparison of performance of media platforms in both the short and long-term.
Key findings from the study include:
Total TV has the ability to generate business demand in the short and long-term. Download the findings below to find out more about how Total TV makes a quicker, stronger, and more sustained impact than any other media.
Facts & Stats / The Payback Series
With a wealth of econometric and campaign learnings at our fingertips, we wanted to find a way to help ensure your briefs are grounded in facts. Because smart strategies, powered […]
Facts & Stats / The Payback Series
While some channels burn bright and fast, TV burns bright and long, generating results in both the short- and longer-term.
Facts & Stats / The Payback Series
The latest edition of The Payback Series examines the ability of media to optimise campaign return on investment (ROI).
Facts & Stats / The Payback Series
Ebiquity’s advice for FMCG, Finance and Automotive sectors is to increase the average percentage of media budgets allocated to TV.
Facts & Stats / The Payback Series
A $1 million study by leading independent marketing analytics firm Ebiquity found that TV is the most efficient media channel when indexed across key participants from four of the economy’s […]
Facts & Stats / The Payback Series
TV creates the best return on investment for FMCG brands in Australia easily beating online video, online display, radio, press and outdoor advertising.
Facts & Stats / The Payback Series
The Payback Study saw Ebiquity model $450 million in media spend against three years of sales data for four automotive brands.