TV does the heavy lifting
Total TV. The workhorse in an omni-channel media schedule.
Competing for your audience’s eyeballs is becoming increasingly difficult. There are more media platforms than ever to pick from, and tough decisions to be made on which channels marketers should include in their mix.
However, one thing is simple. As budgets will likely come under pressure and advertisers will look to make savings, maintaining or upweighting TV in the mix will ensure plans are powered by all the usual benefits of TV, and other channels will see a kicker effect from having TV do the heavy lifting.
By creating a multimedia campaign and putting Total TV first in your mix, you’re giving your other channels a boost by up to 7% – an impact your eyeballs can’t ignore.
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