Pick the most effective channels
When it comes to choosing the right media channels for your campaign, TV’s effectiveness is hard to beat.
There’s a good reason why a whopping 90% of Effie Award winning campaigns use TV – it works. And research shows it delivers an outstanding return on investment.
It sometimes feels like the media landscape changes by the second, which can make it hard to choose any channel for your campaign, let alone the most effective one. So let us help simplify the process.
At ThinkTV, we reckon effectiveness is the most important metric to consider when it comes to advertising and to build an understanding of what makes campaigns effective, we have analysed Australia’s Effie Award winning campaigns since 2016. In 2018, a whopping 90% used TV while 80% used both TV and online video.
View all our facts & stats
Facts & Stats / The Benchmark Series
The Benchmark Series: Cross Screen Effects
The results from The Benchmark Series have consistently demonstrated that the superior screen coverage and viewability of TV drives greater attention and delivers higher sales impact than social video, irrespective […]
Facts & Stats / The Effie Awards
Australian Advertising Effectiveness Rules
What can two years of Australia’s most effective campaigns tell us?
Facts & Stats / The Future Series
The Future Series: Future of Banking
As the finance industry emerges from a tumultuous time, marketing leaders are presented with a golden opportunity to refocus their efforts with the customer at the core. As financial services […]
Facts & Stats / Fast Facts
TV delivers twice the active attention of YouTube and 15 times the active attention of Facebook
The primary driver of this attention is screen coverage with ads on TV taking up 100% of the screen 100% of the time. By comparison, video ads on Facebook only […]
Facts & Stats / ThinkTV Fact Packs
Fact Pack: Jan to Jun 2019
Jam-packed with information on the state of TV, ThinkTV’s January to June 2019 Fact Pack provides a comprehensive overview of audience data for the first half of 2019.
Facts & Stats / Payback Australia
Maximising Payback
Ebiquity’s advice for FMCG, Finance and Automotive sectors is to increase the average percentage of media budgets allocated to TV.
Facts & Stats / Fast Facts
TV is 2.4x as effective at driving sales impact & lasts 9x as long as social video
Retaining a brand in a person’s memory for retrieval at the point of purchase is crucial to impacting long term growth. That’s why it pays to invest in advertising that […]
Facts & Stats / The Effie Awards
How to win an Effie
At ThinkTV, we’re all about effectiveness. But what goes into a campaign to make it effective? Is there some kind of secret sauce? We wanted to find out and so […]
Facts & Stats / The Effie Awards
12 Steps to creating effective campaigns
ThinkTV, as a sponsor of the Effies and an advocate for all things effectiveness, undertook an extensive analysis of all the 2017 Effie finalists and compiled the key insights in […]
Facts & Stats / Payback Australia
Payback Australia: Full Report
A $1 million study by leading independent marketing analytics firm Ebiquity found that TV is the most efficient media channel when indexed across key participants from four of the economy’s […]