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Pick the most effective channels

When it comes to choosing the right media channels for your campaign, TV’s effectiveness is hard to beat.

There’s a good reason why a whopping 90% of Effie Award winning campaigns use TV – it works. And research shows it delivers an outstanding return on investment.

It sometimes feels like the media landscape changes by the second, which can make it hard to choose any channel for your campaign, let alone the most effective one. So let us help simplify the process. 

At ThinkTV, we reckon effectiveness is the most important metric to consider when it comes to advertising and to build an understanding of what makes campaigns effective, we have analysed Australia’s Effie Award winning campaigns since 2016. In 2018, a whopping 90% used TV while 80% used both TV and online video. 

View all our facts & stats

Media Engine: Power up the revenue returns of your next campaign

Facts & Stats / The Payback Series

Media Engine: Power up the revenue returns of your next campaign

With a wealth of econometric and campaign learnings at our fingertips, we wanted to find a way to help ensure your briefs are grounded in facts. Because smart strategies, powered […]

Fact Pack: Jul to Dec 2021

Facts & Stats / ThinkTV Fact Packs

Fact Pack: Jul to Dec 2021

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and offers a detailed snapshot […]

BVOD reaches over 25% of Australians every week

Facts & Stats / VOZnation

BVOD reaches over 25% of Australians every week

TV watched online is BVOD – professionally produced content at broadcast-quality including TV shows, movies, archived shows and BVOD exclusives and originals. It can be watched either live (via live […]

More than 80% of 18-24yo males can be reached in a month on Total TV

Facts & Stats / VOZnation

More than 80% of 18-24yo males can be reached in a month on Total TV

Total TV has unbeatable reach across all demographics. Different demographics have unique patterns of TV viewing, including when they watch and what devices they watch it on. Planning around the […]

TV viewers watch 15h 34m of linear TV and 2h 54m of BVOD in an average week

Facts & Stats / VOZnation

TV viewers watch 15h 34m of linear TV and 2h 54m of BVOD in an average week

Total TV is the measurement of live linear audiences in metro and regional Australia combined with live-streaming and on-demand audiences, de-duplicated through VOZ.

Almost 30% of females will view a BVOD service in any given week

Facts & Stats / VOZnation

Almost 30% of females will view a BVOD service in any given week

Total TV has unbeatable reach across all demographics. Different demographics have unique patterns of TV viewing, including when they watch and what devices they watch it on. Planning around the […]

70% of all minutes viewed on a BVOD service was via a connected TV

Facts & Stats / VOZnation

70% of all minutes viewed on a BVOD service was via a connected TV

Total TV is the measurement of live linear audiences in metro and regional Australia combined with live-streaming and on-demand audiences, de-duplicated through VOZ.

BVOD captures a new generation of viewers, making up 18.8% of viewing for 18-24s

Facts & Stats / VOZnation

BVOD captures a new generation of viewers, making up 18.8% of viewing for 18-24s

TV watched online is BVOD – professionally produced content at broadcast-quality including TV shows, movies, archived shows and BVOD exclusives and originals. It can be watched either live (via live […]

Fact Pack: Jan to Jun 2021

Facts & Stats / ThinkTV Fact Packs

Fact Pack: Jan to Jun 2021

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and now offers a detailed […]

Week 8: 1 in 3 25-54yo watched MAFS on BVOD

Facts & Stats / VOZnation

Week 8: 1 in 3 25-54yo watched MAFS on BVOD

Total TV provides programming across different genres such as sport, news/current affairs, reality and drama. The majority of news/current affairs and sport are viewed live or as live, while drama […]