Pick the most effective channels
When it comes to choosing the right media channels for your campaign, TV’s effectiveness is hard to beat.
There’s a good reason why a whopping 90% of Effie Award winning campaigns use TV – it works. And research shows it delivers an outstanding return on investment.
It sometimes feels like the media landscape changes by the second, which can make it hard to choose any channel for your campaign, let alone the most effective one. So let us help simplify the process.
At ThinkTV, we reckon effectiveness is the most important metric to consider when it comes to advertising and to build an understanding of what makes campaigns effective, we have analysed Australia’s Effie Award winning campaigns since 2016. In 2018, a whopping 90% used TV while 80% used both TV and online video.
View all our facts & stats
New Content
Facts & Stats / The Payback Series
Media Optimisation: The Cheat Sheet
While some channels burn bright and fast, TV burns bright and long, generating results in both the short- and longer-term.
New Content
Facts & Stats / The Payback Series
Research reveals the difference between efficient and effective ROI
The latest edition of The Payback Series examines the ability of media to optimise campaign return on investment (ROI).
Facts & Stats / The Effie Awards
Australian Advertising Effectiveness Rules: To ESOV and Beyond
A must for every marketer who is looking to drive growth and positive business effects from their advertising investment.
Facts & Stats / The Payback Series
Total TV generates business demand in the short and long-term
The latest edition of The Payback Series demonstrates Total TV’s ability to generate demand for Australian businesses in a multitude of categories across a range of time frames.
Facts & Stats / ThinkTV Fact Packs
Fact Pack: Jul to Dec 2020
Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack offers a detailed snapshot of TV audience data.
Facts & Stats / The Effie Awards
Not all video is created equal
Why Australia’s most effective campaigns choose TV
Facts & Stats / ThinkTV Fact Packs
Fact Pack: Jan to June 2020
Packed with facts and stats to help you plan effective campaigns, ThinkTV’s January to June 2020 Fact Pack offers a detailed snapshot of TV audience data for the first half […]
Facts & Stats / The Benchmark Series
Not all reach is equal: TV commands more attention than social video
Facts & Stats
BVOD consumption
Australia’s fastest-growing media channel continues to accelerate.
Facts & Stats / Global
Today’s TV
As TV continues to evolve, it is important to understand what “watching TV” really looks like in households around the world, how viewers are navigating through the ever-changing and expanding […]