Research viewing behaviour
With your business objectives established and your desired audience defined, it’s time to research their viewing behaviours.
From the days and times your audience is viewing to the device they are using to do it, there’s much to consider when it comes to the way viewers are consuming content.
Today TV offers a range of advertising opportunities that cater to the different ways people are consuming broadcast content from the TV in the living room to the device in your hand.
A great place to start is ThinkTV’s bi-annual Fact Packs. Released every six months, Fact Packs are a treasure trove of insights into how and when people are watching. For example, did you know that women aged 25-to-39 are the largest consumers of Broadcaster Video on Demand (BVOD)?
Insights like this will be invaluable when it comes time to build your media plan.
View our Fact Packs
Facts & Stats / ThinkTV Fact Packs
Fact Pack: Jul to Dec 2022
The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack offers a detailed snapshot of total video viewing and […]
Facts & Stats / ThinkTV Fact Packs
Fact Pack: Jan to Jun 2022
The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains VOZ-enabled insights, and offers a detailed snapshot of […]
Facts & Stats / ThinkTV Fact Packs
Fact Pack: Jul to Dec 2021
The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and offers a detailed snapshot […]
Facts & Stats / ThinkTV Fact Packs
Fact Pack: Jan to Jun 2021
The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and now offers a detailed […]
Facts & Stats / ThinkTV Fact Packs
Fact Pack: Jul to Dec 2020
Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack offers a detailed snapshot of TV audience data.
Facts & Stats / ThinkTV Fact Packs
Fact Pack: Jan to Jun 2020
Packed with facts and stats to help you plan effective campaigns, ThinkTV’s January to June 2020 Fact Pack offers a detailed snapshot of TV audience data for the first half […]
Facts & Stats / ThinkTV Fact Packs
Fact Pack: July to Dec 2019
Jam-packed with information on the state of TV, ThinkTV’s July to December 2019 Fact Pack provides a comprehensive overview of audience data for the second half of 2019.
Facts & Stats / ThinkTV Fact Packs
Fact Pack: Jan to Jun 2019
Jam-packed with information on the state of TV, ThinkTV’s January to June 2019 Fact Pack provides a comprehensive overview of audience data for the first half of 2019.
Facts & Stats / ThinkTV Fact Packs
Fact Pack: Jan to Jun 2018 and BVOD Edition
Is that a Connected TV in your pocket? ThinkTV’s Bi-Annual Fact Pack provides a deep dive into Broadcaster Video On Demand (BVOD) so you can talk like a boss about […]
Facts & Stats / ThinkTV Fact Packs
Fact Pack: July to Dec 2018 Co-Viewing Edition
In addition to tech penetration and TV usage facts and stats, this special Co-viewing Edition of ThinkTV’s Bi-Annual Fact Pack takes a look into the power of watching content with […]