Australian stories help to forge a lasting connection with TV audiences in 2024
Posted on 31st January 2024 in Articles of Interest
Australia’s broadcasters play an important role in society. From the news that keeps viewers informed to the programs we choose for entertainment and escape.
Local stories matter to Australians because they represent our shared culture and community. And, of course, they matter to advertisers. What better way for local brands to speak to local audiences than by integrating with home-grown content that tells our stories?
In 2024, there are so many great Aussie stories to look forward to. From the Paris Olympics on Nine. Seven’s Made in Bondi that will follow the lives and loves of Sydney’s young, social elite. To Paramount’s I’m a Celebrity… Get Me Out of Here! hosted by Julia Morris and Bob Irwin.
This year, this content will be supported by unparalleled technological advances that make it possible for brands to leverage these Australian stories like never before. In an environment that is brand-safe and loved by audiences.
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