If 20+ million viewers is a ‘problem’, I’ll take it
Posted on 13th October 2023 in Articles of Interest
By Danielle McWilliam, ThinkTV
Published Mediaweek
It’s rare that a week passes where there isn’t a headline proclaiming TV has a “problem”.
The thing is, I think someone forgot to tell the 20+ million people who tuned in last week.
It’s become a sport to slag off TV, with some media reports comparing its current state to the challenges once faced by newspapers and currently impacting magazines.
There’s no denying the television landscape has changed dramatically. In my 18 years in the industry, I’ve had a front-row seat to the shift.
It doesn’t matter what facts, figures or proof is presented. TV will continue to be beat on. But the truth is, it’s not lying down. Television has been fighting back by evolving to cater for the way audiences are now consuming video content.
More like this
News / Articles of Interest / 10th Nov 2023
Perspective: The year TV brought Australians together
By Kim Portrate, ThinkTV Published AdNews t’s been a big year for TV bringing Australians together for cultural moments that had everyone talking and smashing audience viewer numbers as a […]
News / Articles of Interest / 8th Jun 2023
TV or YouTube: Which platform is best for short- and long-term business results?
Published AdNews Watching YouTube’s ‘The Long and The Short of It’ leaves the viewer with the impression the only way for brands to achieve short- and long-term business results is […]
News / Articles of Interest / 7th Jun 2023
CMOs share Effie Award-winning work via ThinkTV campaign
Published AdNews ThinkTV has revealed a campaign featuring the stories behind some of Australia’s most successful advertising campaigns. The campaign sees marketers Brent Smart, Mim Haysom, Simon Cheng and Mark […]
News / Articles of Interest / 6th Jun 2023
Suncorp’s Mim Haysom on the evolution of TV in the campaign mix
By James Manning Published Mediaweek It’s television, but not as you know it, according to Mim Haysom, EGM Brand & Marketing at Suncorp Group. The celebrated marketing boss said the […]
News / Articles of Interest / 31st May 2023
Why the industry needs to move from ‘truthiness’ to truth
By Kim Portrate, CEO ThinkTV Published AdNews Advertisers are entitled to transparency and truth from media partners. Kim Portrate asks why some make it hard to get it. From trade […]
News / Articles of Interest / 25th May 2023
The enduring power of ‘Did Somebody Say Menulog’
By Ruby DerrickPublished AdNews Sixteen-year-old Australian-founded company Menulog is celebrating its fifth year and iteration of the Did Somebody Say campaign. The campaign is showing no signs of leaving the […]
News / Articles of Interest / 18th May 2023
CMOs explain: Why Total TV is the mainstay in ALDI, Menulog, Suncorp and NRMA’s media plans
Published Mi3 The way audiences consume video content is evolving but big brands are embracing the change. And one thing that isn’t going to change anytime soon is the role […]
News / Articles of Interest / 5th May 2023
ThinkTV’s RE VISION shows that the future is bright for Australian television
By Tess ConneryPublished Mediaweek On Thursday afternoon, hundreds of industry representatives made the trip to Carriageworks in Eveleigh for ThinkTV’s RE VISION. After a Welcome to Country from Marrawarra and […]
News / Articles of Interest / 1st May 2023
Everything you need to know: OzTAM launches VOZ viewing data
Published Mediaweek May 1st marks the launch of daily Overnight viewing data via Virtual Australia (VOZ) – the most accurate picture of Total TV viewing, combining broadcast content watched on […]
News / Articles of Interest / 27th Apr 2023
ThinkTV presents Australian Idol’s Royston Noell
Published AdNews The 2023 Idol winner will perform and speak at the upcoming RE VISION conference on May 4. After his show-stopping audition earned him a golden ticket to the […]