If 20+ million viewers is a ‘problem’, I’ll take it
Posted on 13th October 2023 in Articles of Interest
By Danielle McWilliam, ThinkTV
Published Mediaweek
It’s rare that a week passes where there isn’t a headline proclaiming TV has a “problem”.
The thing is, I think someone forgot to tell the 20+ million people who tuned in last week.
It’s become a sport to slag off TV, with some media reports comparing its current state to the challenges once faced by newspapers and currently impacting magazines.
There’s no denying the television landscape has changed dramatically. In my 18 years in the industry, I’ve had a front-row seat to the shift.
It doesn’t matter what facts, figures or proof is presented. TV will continue to be beat on. But the truth is, it’s not lying down. Television has been fighting back by evolving to cater for the way audiences are now consuming video content.
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