TV or YouTube: Which platform is best for short- and long-term business results?
Posted on 8th June 2023 in Articles of Interest
Published AdNews
Watching YouTube’s ‘The Long and The Short of It’ leaves the viewer with the impression the only way for brands to achieve short- and long-term business results is on one video platform.
While many of the points raised in the series – that video enables an ‘audience-first’ approach, it attracts and converts the attention of consumers and allows brands to move consumers through the funnel – are true, to suggest only YouTube (YT) delivers this is, at best, cheeky and, at worst, untrue.
Research has long shown that video is effective for brands but not all video is equal so how does YT stand up against TV?
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