TV or YouTube: Which platform is best for short- and long-term business results?
Posted on 8th June 2023 in Articles of Interest
Published AdNews
Watching YouTube’s ‘The Long and The Short of It’ leaves the viewer with the impression the only way for brands to achieve short- and long-term business results is on one video platform.
While many of the points raised in the series – that video enables an ‘audience-first’ approach, it attracts and converts the attention of consumers and allows brands to move consumers through the funnel – are true, to suggest only YouTube (YT) delivers this is, at best, cheeky and, at worst, untrue.
Research has long shown that video is effective for brands but not all video is equal so how does YT stand up against TV?
More like this
News / Articles of Interest / 20th Mar 2024
OMD’s Sian Whitnall & Baiada CMO Yash Gandhi share insights & inspiration with future media leaders
By Sofia Geraghty, B&T Published Mediaweek The finalists for the Media Planner/Buyer Award at B&T’s 30 Under 30 extravaganza gathered in Sydney last week to hear insights, inspiration and personal […]
News / Articles of Interest / 28th Feb 2024
Does investing in OOH at the expense of TV make campaigns less effective?
By Kim Portrate, ThinkTV Published Mediaweek Before you start switching up channel investment in your media mix, make sure you have all the facts. If not, you could be jeopardising […]
News / Articles of Interest / 22nd Feb 2024
This year, building trust means building profit
By Kim Portrate, ThinkTV Published AdNews In the coming 12 months, businesses will have to battle the twin challenges of declining consumer confidence and a lack of trust in the […]
News / Articles of Interest / 31st Jan 2024
Australian stories help to forge a lasting connection with TV audiences in 2024
Published Mediaweek Australia’s broadcasters play an important role in society. From the news that keeps viewers informed to the programs we choose for entertainment and escape. Local stories matter to […]
News / Articles of Interest / 10th Nov 2023
Perspective: The year TV brought Australians together
By Kim Portrate, ThinkTV Published AdNews It’s been a big year for TV bringing Australians together for cultural moments that had everyone talking and smashing audience viewer numbers as a […]
News / Articles of Interest / 13th Oct 2023
If 20+ million viewers is a ‘problem’, I’ll take it
By Danielle McWilliam, ThinkTV Published Mediaweek It’s rare that a week passes where there isn’t a headline proclaiming TV has a “problem”. The thing is, I think someone forgot to […]
News / Articles of Interest / 7th Jun 2023
CMOs share Effie Award-winning work via ThinkTV campaign
Published AdNews ThinkTV has revealed a campaign featuring the stories behind some of Australia’s most successful advertising campaigns. The campaign sees marketers Brent Smart, Mim Haysom, Simon Cheng and Mark […]
News / Articles of Interest / 6th Jun 2023
Suncorp’s Mim Haysom on the evolution of TV in the campaign mix
By James Manning Published Mediaweek It’s television, but not as you know it, according to Mim Haysom, EGM Brand & Marketing at Suncorp Group. The celebrated marketing boss said the […]
News / Articles of Interest / 31st May 2023
Why the industry needs to move from ‘truthiness’ to truth
By Kim Portrate, CEO ThinkTV Published AdNews Advertisers are entitled to transparency and truth from media partners. Kim Portrate asks why some make it hard to get it. From trade […]
News / Articles of Interest / 25th May 2023
The enduring power of ‘Did Somebody Say Menulog’
By Ruby DerrickPublished AdNews Sixteen-year-old Australian-founded company Menulog is celebrating its fifth year and iteration of the Did Somebody Say campaign. The campaign is showing no signs of leaving the […]