Total TV market records $3.8 billion in ad revenue for FY 2020-21
Posted on 16th August 2021 in Media Releases
Total TV revenue is up 12 per cent for the 12 months while BVOD surges ahead by 63 per cent.
ThinkTV has today announced the total TV advertising revenue figures for the six and 12 months to 30 June 2021.
The total TV market, which includes metropolitan free-to-air, regional free-to-air, subscription TV and Broadcaster Video on Demand (BVOD) and excludes SBS, recorded combined revenue of $3.85 billion for the year to June 2021, which was up 12 per cent compared to the same period ending June 2020.
In the June half, TV advertising revenues were $1.9 billion, an increase of 27.2 per cent when compared to the same period ending June 2020.
The total revenue for the metropolitan free-to-air networks was $1.3 billion for the six months to June 2021, up 25.8 per cent compared to the same period last year. For the 12-months, metropolitan free-to-air advertising revenue was $2.6 billion, up 11.5 per cent.
ThinkTV CEO Kim Portrate said: “Australians have turned to TV through all the twists and turns of this horrible health crisis; whether to watch trusted, timely news or, when it all gets a bit overwhelming, for light relief, entertainment or to cheer on their favourite sports teams. The resulting increase in viewing is reflected in the growth of Total TV revenues for both the half and the full year.”
The record-breaking performance of BVOD platforms 7plus, 9Now, 10 Play, Foxtel Go, Foxtel Now and Kayo has also continued with BVOD revenue up 74.8 per cent to $145 million for the six months to June 30, 2021. BVOD revenue for the total financial year was $278 million, up 63.4 per cent year-on-year.
Portrate added: “BVOD continues its impressive run as Australia’s fastest-growing media channel with a growth rate exceeding all expectations and the same period last year when BVOD shot up 32 per cent.”
0419 351 445
ThinkTV works with the marketing community to lead a collective effort that demonstrates how advertising in broadcast-quality content environments provides the greatest return on investment. Our curiosity for all things TV is boundless – whether it’s understanding how audiences engage with TV, investigating the impact TV has on business results or simply celebrating the creativity of TV advertising – we’re always ready to chat about TV in all its forms and devices.
News / Media Releases / 23rd Mar 2022
The Media Engine empowers marketers to create better briefs by outlining the optimal media splits to generate revenue. In an Australian first, ThinkTV has launched the Media Engine, a planning […]
News / Media Releases / 7th Feb 2022
Total TV revenue increases 20 per cent for the 12 months to December 2021 while BVOD growth continues to accelerate – up 68 per cent. ThinkTV has today announced the […]
News / Media Releases / 27th Sep 2021
A powerful new public service campaign that heroes the country’s ingenuity, inventiveness and resilience to overcoming challenges is being released nationally in a bid to boost Australia’s double vaccination rate […]
News / Media Releases / 19th Jul 2021
Edition Five of The Payback Series shows how to maximise return on investment by choosing channels with the ability to deliver positive ROI as well as short and long-term sales. […]
News / Media Releases / 25th Feb 2021
The latest edition of The Payback Series demonstrates TV’s ability to generate demand for Australian businesses in a multitude of categories across a range of time frames. An Australian-first study […]
News / Media Releases / 8th Feb 2021
TV continues to outperform the broader advertising market recording a 0.5% increase in revenue for the six months to 30 December 2020, while BVOD increased 52.7% for the same period. […]
News / Media Releases / 5th Aug 2020
TV outperforms the broader advertising market recording a 13.7% drop in revenue for the 12 months to June 30. ThinkTV has today announced the total TV advertising revenue figures for […]
News / Media Releases / 1st Jun 2020
TV is the most influential channel for encouraging downloads of the COVIDSafe app with Australians labelling Facebook and YouTube “untrustworthy” in providing vital information during CV-19 according to new study. […]
News / Media Releases / 4th May 2020
Australia’s leading premium content creation companies have joined together to launch a campaign alerting marketers to the competitive advantages of maintaining advertising investment during CV-19. The ‘When they go dark, […]
News / Media Releases / 5th Feb 2020
BVOD, Australia’s fastest-growing advertising medium, saw a revenue increase of 42.8% for the same period ThinkTV has today announced the total TV advertising revenue figures for the 12 and six […]