Video: The Benchmark Series

THE BENCHMARK SERIES TRANCHE 1:
WORLD-FIRST STUDY REVEALS HOW WELL VIDEO ADVERTISING WORKS ON DIFFERENT MEDIA PLATFORMS

Groundbreaking research from respected marketing science academic Professor Karen Nelson-Field has uncovered new insights into how and why video advertising works for brands across different media platforms.

The first tranche of Professor Nelson-Field’s Benchmark Series, commissioned by ThinkTV, makes a number of significant findings that are designed to help advertisers and their agencies get the best out of video advertising.

Professor Nelson-Field used bespoke A.I. machine-learning technology and eye-tracking software to minimise human bias in her team’s data gathering, which is explained below* and here, in these short videos.

More information on the study:


Media Attributes That Matter: The unique attributes of video advertising and how they impact brand growth

Media Release: The Benchmark Series Tranche 1: World-first study reveals how well video advertising works on different media platforms