Brand safe
Thanks to high-quality professionally curated content, audiences and advertisers alike trust TV.
There’s plenty of reasons why TV is Australia’s most trusted medium.
It’s easy for an algorithm to plonk an ad in front of an eyeball but is this environment safe for your brand?
Whether your ad plays live on linear TV, on playback or Broadcaster Video on Demand (BVOD), you can rest easy in the knowledge that with TV, your brand will always be in the right context.
That’s because TV uses good old fashioned human judgement supported by technology rather than the other way around.
Rigour around brand safety began in the traditional TV environment and as broadcasters entered the online space, it has been maintained with BVOD offering a secure, closed platform.
Entrust your brand to the safe, monitored and managed environment TV provides.
View all our facts & stats
New Content
Facts & Stats / The Effie Awards
Not all video is created equal
Why Australia’s most effective campaigns choose TV
Facts & Stats / ThinkTV Fact Packs
Fact Pack: Jan to June 2020
Packed with facts and stats to help you plan effective campaigns, ThinkTV’s January to June 2020 Fact Pack offers a detailed snapshot of TV audience data for the first half […]
Facts & Stats / The Benchmark Series
Not all reach is equal: TV commands more attention than social video
Facts & Stats
BVOD consumption
Australia’s fastest-growing media channel continues to accelerate.
Facts & Stats / Global
Today’s TV
As TV continues to evolve, it is important to understand what “watching TV” really looks like in households around the world, how viewers are navigating through the ever-changing and expanding […]
Facts & Stats / ThinkTV Fact Packs
Fact Pack: July to Dec 2019
Jam-packed with information on the state of TV, ThinkTV’s July to December 2019 Fact Pack provides a comprehensive overview of audience data for the second half of 2019.
Facts & Stats / The Effie Awards
Australian Advertising Effectiveness Rules
What can two years of Australia’s most effective campaigns tell us?
Facts & Stats / The Benchmark Series
The Benchmark Series: Cross Screen Effects
The results from The Benchmark Series have consistently demonstrated that the superior screen coverage and viewability of TV drives greater attention and delivers higher sales impact than social video, irrespective […]
Facts & Stats / The Future Series
The Future Series: Future of Banking
As the finance industry emerges from a tumultuous time, marketing leaders are presented with a golden opportunity to refocus their efforts with the customer at the core. As financial services […]
Facts & Stats / Fast Facts
TV delivers twice the active attention of YouTube and 15 times the active attention of Facebook
The primary driver of this attention is screen coverage with ads on TV taking up 100% of the screen 100% of the time. By comparison, video ads on Facebook only […]