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Brand safe

Thanks to high-quality professionally curated content, audiences and advertisers alike trust TV.

There’s plenty of reasons why TV is Australia’s most trusted medium.

It’s easy for an algorithm to plonk an ad in front of an eyeball but is this environment safe for your brand?

Whether your ad plays live on linear TV, on playback or Broadcaster Video on Demand (BVOD), you can rest easy in the knowledge that with TV, your brand will always be in the right context.

That’s because TV uses good old fashioned human judgement supported by technology rather than the other way around.

Rigour around brand safety began in the traditional TV environment and as broadcasters entered the online space, it has been maintained with BVOD offering a secure, closed platform.

Entrust your brand to the safe, monitored and managed environment TV provides.

View all our facts & stats

Fact Pack: Jan to Jun 2021

Facts & Stats / ThinkTV Fact Packs

Fact Pack: Jan to Jun 2021

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and now offers a detailed […]

TV burns longer and stronger than other video advertising platforms

Facts & Stats / Fast Facts

TV burns longer and stronger than other video advertising platforms

While some channels burn bright and fast, TV burns bright and long, generating results in both the short- and longer-term. TV is better than other channels at delivering consistent results every […]

Total TV Reach

Facts & Stats

Total TV Reach

A full picture of TV’s growing audience across screens

Media Optimisation: The Cheat Sheet

Facts & Stats / The Payback Series

Media Optimisation: The Cheat Sheet

While some channels burn bright and fast, TV burns bright and long, generating results in both the short- and longer-term.

Research reveals the difference between efficient and effective ROI

Facts & Stats / The Payback Series

Research reveals the difference between efficient and effective ROI

The latest edition of The Payback Series examines the ability of media to optimise campaign return on investment (ROI).

Australian Advertising Effectiveness Rules: To ESOV and Beyond

Facts & Stats / The Effie Awards

Australian Advertising Effectiveness Rules: To ESOV and Beyond

A must for every marketer who is looking to drive growth and positive business effects from their advertising investment.

TV delivers reach and a bigger sales impact

Facts & Stats / Fast Facts

TV delivers reach and a bigger sales impact

Certainty in your media investment decisions is a must. With TV, you know exactly what you are going to get for your marketing dollars – mass reach, attention, memorability, and […]

Total TV generates business demand in the short and long-term

Facts & Stats / The Payback Series

Total TV generates business demand in the short and long-term

The latest edition of The Payback Series demonstrates Total TV’s ability to generate demand for Australian businesses in a multitude of categories across a range of time frames.

Fact Pack: Jul to Dec 2020

Facts & Stats / ThinkTV Fact Packs

Fact Pack: Jul to Dec 2020

Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack offers a detailed snapshot of TV audience data.

Not all video is created equal

Facts & Stats / The Effie Awards

Not all video is created equal

Why Australia’s most effective campaigns choose TV