Brand safe
Thanks to high-quality professionally curated content, audiences and advertisers alike trust TV.
There’s plenty of reasons why TV is Australia’s most trusted medium.
It’s easy for an algorithm to plonk an ad in front of an eyeball but is this environment safe for your brand?
Whether your ad plays live on linear TV, on playback or Broadcaster Video on Demand (BVOD), you can rest easy in the knowledge that with TV, your brand will always be in the right context.
That’s because TV uses good old fashioned human judgement supported by technology rather than the other way around.
Rigour around brand safety began in the traditional TV environment and as broadcasters entered the online space, it has been maintained with BVOD offering a secure, closed platform.
Entrust your brand to the safe, monitored and managed environment TV provides.
View all our facts & stats
New Content
Facts & Stats / The Payback Series
Media Optimisation: The Cheat Sheet
While some channels burn bright and fast, TV burns bright and long, generating results in both the short- and longer-term.
New Content
Facts & Stats / The Payback Series
Research reveals the difference between efficient and effective ROI
The latest edition of The Payback Series examines the ability of media to optimise campaign return on investment (ROI).
Facts & Stats / The Effie Awards
Australian Advertising Effectiveness Rules: To ESOV and Beyond
A must for every marketer who is looking to drive growth and positive business effects from their advertising investment.
Facts & Stats / The Payback Series
Total TV generates business demand in the short and long-term
The latest edition of The Payback Series demonstrates Total TV’s ability to generate demand for Australian businesses in a multitude of categories across a range of time frames.
Facts & Stats / ThinkTV Fact Packs
Fact Pack: Jul to Dec 2020
Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack offers a detailed snapshot of TV audience data.
Facts & Stats / The Effie Awards
Not all video is created equal
Why Australia’s most effective campaigns choose TV
Facts & Stats / ThinkTV Fact Packs
Fact Pack: Jan to June 2020
Packed with facts and stats to help you plan effective campaigns, ThinkTV’s January to June 2020 Fact Pack offers a detailed snapshot of TV audience data for the first half […]
Facts & Stats / The Benchmark Series
Not all reach is equal: TV commands more attention than social video
Facts & Stats
BVOD consumption
Australia’s fastest-growing media channel continues to accelerate.
Facts & Stats / Global
Today’s TV
As TV continues to evolve, it is important to understand what “watching TV” really looks like in households around the world, how viewers are navigating through the ever-changing and expanding […]