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Drive sales & ROI

Time and time again, in studies around the globe, TV comes up trumps as the best medium to drive brand growth.

TV’s true value lies in the return on media investment.

Of all the measures of marketing success, ROI is the one that matters in the boardroom. And according to research conducted by independent marketing consultancy Ebiquity, TV delivers a greater return on investment than any other medium.

Ebiquity’s econometric study, Payback Australia, used three years of raw sales and campaign data from 21 brands with a collective spend of $500 million across the four key advertising categories of fast moving consumer goods, automotive, finance and e-commerce. The study established TV as almost twice as efficient as the next media channel.

For example, TV returns average sales of $1.70 for every dollar invested in the FMCG category. The return is even greater for automotive which delivers $8.90 while finance sees an ROI of $5.30.

View all our facts & stats

Weekly tracking of TV and BVOD consumption

Facts & Stats

Weekly tracking of TV and BVOD consumption

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Today’s TV

Facts & Stats / Global

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Fact Pack: July to Dec 2019

Facts & Stats / ThinkTV Fact Packs

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Facts & Stats / The Effie Awards

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The Benchmark Series: Cross Screen Effects

Facts & Stats / The Benchmark Series

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Facts & Stats / The Future Series

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TV delivers twice the active attention of YouTube and 15 times the active attention of Facebook

Facts & Stats / Fast Facts

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Fact Pack: Jan to Jun 2019

Facts & Stats / ThinkTV Fact Packs

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Jam-packed with information on the state of TV, ThinkTV’s January to June 2019 Fact Pack provides a comprehensive overview of audience data for the first half of 2019.

Maximising Payback

Facts & Stats / Payback Australia

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TV is 2.4x as effective at driving sales impact & lasts 9x as long as social video

Facts & Stats / Fast Facts

TV is 2.4x as effective at driving sales impact & lasts 9x as long as social video

Retaining a brand in a person’s memory for retrieval at the point of purchase is crucial to impacting long term growth. That’s why it pays to invest in advertising that […]