Drive sales & ROI
Time and time again, in studies around the globe, TV comes up trumps as the best medium to drive brand growth.
TV’s true value lies in the return on media investment.
Of all the measures of marketing success, ROI is the one that matters in the boardroom. And according to research conducted by independent marketing consultancy Ebiquity, TV delivers a greater return on investment than any other medium.
Ebiquity’s econometric study, Payback Australia, used three years of raw sales and campaign data from 21 brands with a collective spend of $500 million across the four key advertising categories of fast moving consumer goods, automotive, finance and e-commerce. The study established TV as almost twice as efficient as the next media channel.
For example, TV returns average sales of $1.70 for every dollar invested in the FMCG category. The return is even greater for automotive which delivers $8.90 while finance sees an ROI of $5.30.
View all our facts & stats
Facts & Stats / The Payback Series
Media Engine: Power up the revenue returns of your next campaign
With a wealth of econometric and campaign learnings at our fingertips, we wanted to find a way to help ensure your briefs are grounded in facts. Because smart strategies, powered […]
Facts & Stats / ThinkTV Fact Packs
Fact Pack: Jul to Dec 2021
The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and offers a detailed snapshot […]
Facts & Stats / VOZnation
BVOD reaches over 25% of Australians every week
TV watched online is BVOD – professionally produced content at broadcast-quality including TV shows, movies, archived shows and BVOD exclusives and originals. It can be watched either live (via live […]
Facts & Stats / VOZnation
More than 80% of 18-24yo males can be reached in a month on Total TV
Total TV has unbeatable reach across all demographics. Different demographics have unique patterns of TV viewing, including when they watch and what devices they watch it on. Planning around the […]
Facts & Stats / VOZnation
TV viewers watch 15h 34m of linear TV and 2h 54m of BVOD in an average week
Total TV is the measurement of live linear audiences in metro and regional Australia combined with live-streaming and on-demand audiences, de-duplicated through VOZ.
Facts & Stats / VOZnation
Almost 30% of females will view a BVOD service in any given week
Total TV has unbeatable reach across all demographics. Different demographics have unique patterns of TV viewing, including when they watch and what devices they watch it on. Planning around the […]
Facts & Stats / VOZnation
70% of all minutes viewed on a BVOD service was via a connected TV
Total TV is the measurement of live linear audiences in metro and regional Australia combined with live-streaming and on-demand audiences, de-duplicated through VOZ.
Facts & Stats / VOZnation
BVOD captures a new generation of viewers, making up 18.8% of viewing for 18-24s
TV watched online is BVOD – professionally produced content at broadcast-quality including TV shows, movies, archived shows and BVOD exclusives and originals. It can be watched either live (via live […]
Facts & Stats / ThinkTV Fact Packs
Fact Pack: Jan to Jun 2021
The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and now offers a detailed […]
Facts & Stats / VOZnation
Week 8: 1 in 3 25-54yo watched MAFS on BVOD
Total TV provides programming across different genres such as sport, news/current affairs, reality and drama. The majority of news/current affairs and sport are viewed live or as live, while drama […]