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Drive sales & ROI

Time and time again, in studies around the globe, TV comes up trumps as the best medium to drive brand growth.

TV’s true value lies in the return on media investment.

Of all the measures of marketing success, ROI is the one that matters in the boardroom. And according to research conducted by independent marketing consultancy Ebiquity, TV delivers a greater return on investment than any other medium.

Ebiquity’s econometric study, Payback Australia, used three years of raw sales and campaign data from 21 brands with a collective spend of $500 million across the four key advertising categories of fast moving consumer goods, automotive, finance and e-commerce. The study established TV as almost twice as efficient as the next media channel.

For example, TV returns average sales of $1.70 for every dollar invested in the FMCG category. The return is even greater for automotive which delivers $8.90 while finance sees an ROI of $5.30.

View all our facts & stats

Fact Pack: Jan to Jun 2021

Facts & Stats / ThinkTV Fact Packs

Fact Pack: Jan to Jun 2021

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Facts & Stats / Fast Facts

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Total TV Reach

Facts & Stats

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A full picture of TV’s growing audience across screens

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Facts & Stats / The Payback Series

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Research reveals the difference between efficient and effective ROI

Facts & Stats / The Payback Series

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The latest edition of The Payback Series examines the ability of media to optimise campaign return on investment (ROI).

TV delivers reach and sales impact

Facts & Stats / VOZNation

TV delivers reach and sales impact

Certainty in your media investment decisions is a must. With TV, you know exactly what you are going to get for your marketing dollars – mass reach, attention, memorability, and […]

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Facts & Stats / The Effie Awards

Australian Advertising Effectiveness Rules: To ESOV and Beyond

A must for every marketer who is looking to drive growth and positive business effects from their advertising investment.

TV delivers reach and a bigger sales impact

Facts & Stats / Fast Facts

TV delivers reach and a bigger sales impact

Certainty in your media investment decisions is a must. With TV, you know exactly what you are going to get for your marketing dollars – mass reach, attention, memorability, and […]

Total TV generates business demand in the short and long-term

Facts & Stats / The Payback Series

Total TV generates business demand in the short and long-term

The latest edition of The Payback Series demonstrates Total TV’s ability to generate demand for Australian businesses in a multitude of categories across a range of time frames.

Fact Pack: Jul to Dec 2020

Facts & Stats / ThinkTV Fact Packs

Fact Pack: Jul to Dec 2020

Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack offers a detailed snapshot of TV audience data.