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Drive sales & ROI

Time and time again, in studies around the globe, TV comes up trumps as the best medium to drive brand growth.

TV’s true value lies in the return on media investment.

Of all the measures of marketing success, ROI is the one that matters in the boardroom. And according to research conducted by independent marketing consultancy Ebiquity, TV delivers a greater return on investment than any other medium.

Ebiquity’s econometric study, Payback Australia, used three years of raw sales and campaign data from 21 brands with a collective spend of $500 million across the four key advertising categories of fast moving consumer goods, automotive, finance and e-commerce. The study established TV as almost twice as efficient as the next media channel.

For example, TV returns average sales of $1.70 for every dollar invested in the FMCG category. The return is even greater for automotive which delivers $8.90 while finance sees an ROI of $5.30.

View all our facts & stats

The Benchmark Series: Cross Screen Effects

Facts & Stats / The Benchmark Series

The Benchmark Series: Cross Screen Effects

The results from The Benchmark Series have consistently demonstrated that the superior screen coverage and viewability of TV drives greater attention and delivers higher sales impact than social video, irrespective […]

Australian Advertising Effectiveness Rules

Facts & Stats / The Effie Awards

Australian Advertising Effectiveness Rules

What can two years of Australia’s most effective campaigns tell us?

The Future Series: Future of Banking

Facts & Stats / The Future Series

The Future Series: Future of Banking

As the finance industry emerges from a tumultuous time, marketing leaders are presented with a golden opportunity to refocus their efforts with the customer at the core. As financial services […]

TV delivers twice the active attention of YouTube and 15 times the active attention of Facebook

Facts & Stats / Fast Facts

TV delivers twice the active attention of YouTube and 15 times the active attention of Facebook

The primary driver of this attention is screen coverage with ads on TV taking up 100% of the screen 100% of the time. By comparison, video ads on Facebook only […]

Fact Pack: Jan to Jun 2019

Facts & Stats / ThinkTV Fact Packs

Fact Pack: Jan to Jun 2019

Jam-packed with information on the state of TV, ThinkTV’s January to June 2019 Fact Pack provides a comprehensive overview of audience data for the first half of 2019.

Maximising Payback

Facts & Stats / Payback Australia

Maximising Payback

Ebiquity’s advice for FMCG, Finance and Automotive sectors is to increase the average percentage of media budgets allocated to TV.

TV is 2.4x as effective at driving sales impact & lasts 9x as long as social video

Facts & Stats / Fast Facts

TV is 2.4x as effective at driving sales impact & lasts 9x as long as social video

Retaining a brand in a person’s memory for retrieval at the point of purchase is crucial to impacting long term growth. That’s why it pays to invest in advertising that […]

How to win an Effie

Facts & Stats / The Effie Awards

How to win an Effie

At ThinkTV, we’re all about effectiveness. But what goes into a campaign to make it effective? Is there some kind of secret sauce? We wanted to find out and so […]

12 Steps to creating effective campaigns

Facts & Stats / The Effie Awards

12 Steps to creating effective campaigns

ThinkTV, as a sponsor of the Effies and an advocate for all things effectiveness, undertook an extensive analysis of all the 2017 Effie finalists and compiled the key insights in […]

Payback Australia: Full Report

Facts & Stats / Payback Australia

Payback Australia: Full Report

A $1 million study by leading independent marketing analytics firm Ebiquity found that TV is the most efficient media channel when indexed across key participants from four of the economy’s […]