Drive sales & ROI
Time and time again, in studies around the globe, TV comes up trumps as the best medium to drive brand growth.
TV’s true value lies in the return on media investment.
Of all the measures of marketing success, ROI is the one that matters in the boardroom. And according to research conducted by independent marketing consultancy Ebiquity, TV delivers a greater return on investment than any other medium.
Ebiquity’s econometric study, Payback Australia, used three years of raw sales and campaign data from 21 brands with a collective spend of $500 million across the four key advertising categories of fast moving consumer goods, automotive, finance and e-commerce. The study established TV as almost twice as efficient as the next media channel.
For example, TV returns average sales of $1.70 for every dollar invested in the FMCG category. The return is even greater for automotive which delivers $8.90 while finance sees an ROI of $5.30.
View all our facts & stats
Facts & Stats / The Payback Series
Total TV generates business demand in the short and long-term
The latest edition of The Payback Series demonstrates Total TV’s ability to generate demand for Australian businesses in a multitude of categories across a range of time frames.
Facts & Stats / ThinkTV Fact Packs
Fact Pack: Jul to Dec 2020
Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack offers a detailed snapshot of TV audience data.
Facts & Stats / The Effie Awards
Not all video is created equal
Why Australia’s most effective campaigns choose TV
Facts & Stats / ThinkTV Fact Packs
Fact Pack: Jan to June 2020
Packed with facts and stats to help you plan effective campaigns, ThinkTV’s January to June 2020 Fact Pack offers a detailed snapshot of TV audience data for the first half […]
Facts & Stats / The Benchmark Series
Not all reach is equal: TV commands more attention than social video
Facts & Stats
BVOD consumption
Australia’s fastest-growing media channel continues to accelerate.
Facts & Stats / Global
Today’s TV
As TV continues to evolve, it is important to understand what “watching TV” really looks like in households around the world, how viewers are navigating through the ever-changing and expanding […]
Facts & Stats / ThinkTV Fact Packs
Fact Pack: July to Dec 2019
Jam-packed with information on the state of TV, ThinkTV’s July to December 2019 Fact Pack provides a comprehensive overview of audience data for the second half of 2019.
Facts & Stats / The Effie Awards
Australian Advertising Effectiveness Rules
What can two years of Australia’s most effective campaigns tell us?
Facts & Stats / The Benchmark Series
The Benchmark Series: Cross Screen Effects
The results from The Benchmark Series have consistently demonstrated that the superior screen coverage and viewability of TV drives greater attention and delivers higher sales impact than social video, irrespective […]