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Short & long term success

Today’s brands need to balance short- and long-term marketing activities. Short-term results such as sales and leads matter, but so does long-term brand building. Few mediums have the versatility to deliver on both like TV does.

Today’s brands need to balance short- and long-term marketing activities.

Of course we couldn’t talk about short and long term marketing results without mentioning the godfathers of marketing effectiveness, Peter Field and Les Binet. Field and Binet’s research has established that today’s brands cannot afford to simply focus on the short term.

Yes, short-term sales figures matter but they need to be balanced with long-term brand building activities. And if you’re looking to get the balance right, look no further than TV.

Research shows TV has the ability to play at both ends of the marketing funnel. Just ask tradesperson platform hipages.

Hipages was experiencing a brand awareness problem and naturally turned to TV to help solve it but the business also found advertising on TV delivered almost instant results with a sharp increase in app downloads and job listings.

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BVOD reaches over 25% of Australians every week

Facts & Stats / VOZnation

BVOD reaches over 25% of Australians every week

TV watched online is BVOD – professionally produced content at broadcast-quality including TV shows, movies, archived shows and BVOD exclusives and originals. It can be watched either live (via live […]

More than 80% of 18-24yo males can be reached in a month on Total TV

Facts & Stats / VOZnation

More than 80% of 18-24yo males can be reached in a month on Total TV

Total TV has unbeatable reach across all demographics. Different demographics have unique patterns of TV viewing, including when they watch and what devices they watch it on. Planning around the […]

TV viewers watch 15h 34m of linear TV and 2h 54m of BVOD in an average week

Facts & Stats / VOZnation

TV viewers watch 15h 34m of linear TV and 2h 54m of BVOD in an average week

Total TV is the measurement of live linear audiences in metro and regional Australia combined with live-streaming and on-demand audiences, de-duplicated through VOZ.

Almost 30% of females will view a BVOD service in any given week

Facts & Stats / VOZnation

Almost 30% of females will view a BVOD service in any given week

Total TV has unbeatable reach across all demographics. Different demographics have unique patterns of TV viewing, including when they watch and what devices they watch it on. Planning around the […]

70% of all minutes viewed on a BVOD service was via a connected TV

Facts & Stats / VOZnation

70% of all minutes viewed on a BVOD service was via a connected TV

Total TV is the measurement of live linear audiences in metro and regional Australia combined with live-streaming and on-demand audiences, de-duplicated through VOZ.

BVOD captures a new generation of viewers, making up 18.8% of viewing for 18-24s

Facts & Stats / VOZnation

BVOD captures a new generation of viewers, making up 18.8% of viewing for 18-24s

TV watched online is BVOD – professionally produced content at broadcast-quality including TV shows, movies, archived shows and BVOD exclusives and originals. It can be watched either live (via live […]

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Facts & Stats / ThinkTV Fact Packs

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Week 8: 1 in 3 25-54yo watched MAFS on BVOD

Facts & Stats / VOZnation

Week 8: 1 in 3 25-54yo watched MAFS on BVOD

Total TV provides programming across different genres such as sport, news/current affairs, reality and drama. The majority of news/current affairs and sport are viewed live or as live, while drama […]