TV is everywhere, anytime
Aussie homes are experiencing a screen explosion, today’s TV is everywhere.
Today OzTAM measures 19 free-to-air and 105 subscription channels in addition to OzTAM’s Video Player Measurement (VPM) Report which captures all the online content streamed live or played on-demand from participating broadcaster platforms including 7Plus, 9Now, 10 Play and Foxtel Now.
That’s a whole lotta content but there’s also a whole lot of screens and audiences hungry for more. As it stands, the average Australian home has 6.6 devices – and that’s just an average with some homes having up to 10, 11 or 12 devices.
What’s more, the launch of VOZ is a step-change for agencies and marketers who now have a clear picture of where, when and how Australians are consuming broadcast video content. To find out more about VOZ, and to access the latest top line reports for free, visit the VOZ website.
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