TV is everywhere, anytime
Aussie homes are experiencing a screen explosion, today’s TV is everywhere.
Today OzTAM measures 19 free-to-air and 105 subscription channels in addition to OzTAM’s Video Player Measurement (VPM) Report which captures all the online content streamed live or played on-demand from participating broadcaster platforms including 7Plus, 9Now, 10 Play and Foxtel Now.
That’s a whole lotta content but there’s also a whole lot of screens and audiences hungry for more. As it stands, the average Australian home has 6.6 devices – and that’s just an average with some homes having up to 10, 11 or 12 devices.
View all our facts & stats
Facts & Stats / ThinkTV Fact Packs
Fact Pack: Jan to Jun 2021
The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and now offers a detailed […]
Facts & Stats / VOZnation
The proportion of light linear TV viewers watching BVOD is 3X that of the general population
Total TV is the measurement of live linear audiences in metro and regional Australia combined with live-streaming and on-demand audiences, de-duplicated through VOZ.
Facts & Stats / VOZnation
VOZ shows drama, reality and sport are the most popular genres for young adults 18-24s
Total TV provides programming across different genres such as sport, news/current affairs, reality and drama. The majority of news/current affairs and sport are viewed live or as live, while drama […]
Facts & Stats / VOZnation
More than 80% of males under 40 can be reached in a month on Total TV
Total TV has unbeatable reach across all demographics. Different demographics have unique patterns of TV viewing, including when they watch and what devices they watch it on. Planning around the […]
Facts & Stats / VOZnation
BVOD captures a new generation of viewers, making up 15.8% of viewing for 18-24s
TV watched online is BVOD – professionally produced content at broadcast-quality including TV shows, movies, archived shows and BVOD exclusives and originals. It can be watched either live (via live […]
Facts & Stats / VOZnation
Week 42: 20% of Australians viewed a premium BVOD service
TV watched online is BVOD – professionally produced content at broadcast-quality including TV shows, movies, archived shows and BVOD exclusives and originals. It can be watched either live (via live […]
Facts & Stats
Total TV Reach
A full picture of TV’s growing audience across screens
Facts & Stats / The Payback Series
Media Optimisation: The Cheat Sheet
While some channels burn bright and fast, TV burns bright and long, generating results in both the short- and longer-term.
Facts & Stats / VOZnation
Across the two weeks of the Tokyo Olympics, 1.58m more Australians viewed Total TV
Total TV provides programming across different genres such as sport, news/current affairs, reality and drama. The majority of news/current affairs and sport are viewed live or as live, while drama […]
Facts & Stats / The Effie Awards
Australian Advertising Effectiveness Rules: To ESOV and Beyond
A must for every marketer who is looking to drive growth and positive business effects from their advertising investment.