Unbeatable scale & reach
Nothing compares to the reach and velocity of TV. Reaching far, wide, near and narrow, TV generates fame and word of mouth at an unrivalled scale.
Broad reach is essential to make brands grow. Just ask Professor Byron Sharp whose book How Brands Grow explains that targeting loyal existing customers will only get you so far.
Mass media is critical for the success of your brand and if you want mass, look no further than TV. With 16.5 million Australians tuning in each week, TV’s scale is unbeatable.
And it’s not only Sharp who champions the value of broad reach. In their research, the godfathers of effectiveness, Peter Field and Les Binet, determined that targeting the whole market achieves double the profit effects achieved by only focusing on existing customers.
Aim wide. Or, in other words, go big or go home.
View all our facts & stats
Facts & Stats
Attention. Emotion. Impact & Profit.
Total TV remains the master of effectiveness in the videoverse, no matter which part of the funnel you’re looking at.
Facts & Stats
Make Total TV first on & last off every media plan
While plenty of channels can reach large numbers of the Australian population, few can do it as quickly and simultaneously as TV. With engaged, attentive viewers, TV continues to do […]
Facts & Stats
Advertising Pays
The economic, employment and business value of advertising
Facts & Stats
Total TV Reach
A full picture of TV’s growing audience across screens.
Facts & Stats / The Benchmark Series
The Benchmark Series: Cross Channel Impact
In its seventh year, The Benchmark Series investigates the impact of different media channels and their interactions to drive the best media mix.
Facts & Stats / The Benchmark Series
The Brand Engine: Optimise your media spend & power better brand outcomes
Marketers are always looking to increase effectiveness and efficiency of media investment, but without consistent access to econometric modelling it can be challenging to design campaigns for the best possible […]
Facts & Stats
BVOD consumption
Australia’s fastest-growing media channel continues to accelerate.
Facts & Stats / The Effie Awards
Attention & Effectiveness: To ESOV & Beyond Part II
Find out how you can supercharge attention for your marketing campaigns.
Facts & Stats / The Payback Series
Media Engine: Power up the revenue returns of your next campaign
With a wealth of econometric and campaign learnings at our fingertips, we wanted to find a way to help ensure your briefs are grounded in facts. Because smart strategies, powered […]
Facts & Stats / The Benchmark Series