Unbeatable scale & reach
Nothing compares to the reach and velocity of broadcast TV. Reaching far, wide, near and narrow, TV generates fame and word of mouth at an unrivalled scale.
Broad reach is essential to make brands grow. Just ask Professor Byron Sharp whose book How Brands Grow explains that targeting loyal existing customers will only get you so far.
Mass media is critical for the success of your brand and if you want mass, look no further than TV. With 19 million Australians tuning in each week, TV’s scale is unbeatable.
And it’s not only Sharp who champions the value of broad reach. In their research, the godfathers of effectiveness, Peter Field and Les Binet, determined that targeting the whole market achieves double the profit effects achieved by only focusing on existing customers.
Aim wide. Or, in other words, go big or go home.
View all our facts & stats
Facts & Stats / The Effie Awards
Australian Advertising Effectiveness Rules
What can two years of Australia’s most effective campaigns tell us?
Facts & Stats / The Benchmark Series
The Benchmark Series: Cross Screen Effects
The results from The Benchmark Series have consistently demonstrated that the superior screen coverage and viewability of TV drives greater attention and delivers higher sales impact than social video, irrespective […]
Facts & Stats / The Future Series
The Future Series: Future of Banking
As the finance industry emerges from a tumultuous time, marketing leaders are presented with a golden opportunity to refocus their efforts with the customer at the core. As financial services […]
Facts & Stats / Fast Facts
TV delivers twice the active attention of YouTube and 15 times the active attention of Facebook
The primary driver of this attention is screen coverage with ads on TV taking up 100% of the screen 100% of the time. By comparison, video ads on Facebook only […]
Facts & Stats / ThinkTV Fact Packs
Fact Pack: Jan to Jun 2019
Jam-packed with information on the state of TV, ThinkTV’s January to June 2019 Fact Pack provides a comprehensive overview of audience data for the first half of 2019.
Facts & Stats / Payback Australia
Maximising Payback
Ebiquity’s advice for FMCG, Finance and Automotive sectors is to increase the average percentage of media budgets allocated to TV.
Facts & Stats / Fast Facts
TV is 2.4x as effective at driving sales impact & lasts 9x as long as social video
Retaining a brand in a person’s memory for retrieval at the point of purchase is crucial to impacting long term growth. That’s why it pays to invest in advertising that […]
Facts & Stats / The Effie Awards
How to win an Effie
At ThinkTV, we’re all about effectiveness. But what goes into a campaign to make it effective? Is there some kind of secret sauce? We wanted to find out and so […]
Facts & Stats / The Effie Awards
12 Steps to creating effective campaigns
ThinkTV, as a sponsor of the Effies and an advocate for all things effectiveness, undertook an extensive analysis of all the 2017 Effie finalists and compiled the key insights in […]
Facts & Stats / Payback Australia
Payback Australia: Full Report
A $1 million study by leading independent marketing analytics firm Ebiquity found that TV is the most efficient media channel when indexed across key participants from four of the economy’s […]