Unbeatable scale & reach
Nothing compares to the reach and velocity of broadcast TV. Reaching far, wide, near and narrow, TV generates fame and word of mouth at an unrivalled scale.
Broad reach is essential to make brands grow. Just ask Professor Byron Sharp whose book How Brands Grow explains that targeting loyal existing customers will only get you so far.
Mass media is critical for the success of your brand and if you want mass, look no further than TV. With 18 million Australians tuning in each week, TV’s scale is unbeatable.
And it’s not only Sharp who champions the value of broad reach. In their research, the godfathers of effectiveness, Peter Field and Les Binet, determined that targeting the whole market achieves double the profit effects achieved by only focusing on existing customers.
Aim wide. Or, in other words, go big or go home.
View all our facts & stats
Facts & Stats / The Payback Series
Media Optimisation: The Cheat Sheet
While some channels burn bright and fast, TV burns bright and long, generating results in both the short- and longer-term.
Facts & Stats / The Payback Series
Research reveals the difference between efficient and effective ROI
The latest edition of The Payback Series examines the ability of media to optimise campaign return on investment (ROI).
Facts & Stats / The Effie Awards
Australian Advertising Effectiveness Rules: To ESOV and Beyond
A must for every marketer who is looking to drive growth and positive business effects from their advertising investment.
Facts & Stats / The Payback Series
Total TV generates business demand in the short and long-term
The latest edition of The Payback Series demonstrates Total TV’s ability to generate demand for Australian businesses in a multitude of categories across a range of time frames.
New Content
Facts & Stats / ThinkTV Fact Packs
Fact Pack: Jan to Jun 2021
The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and now offers a detailed […]
Facts & Stats / ThinkTV Fact Packs
Fact Pack: Jul to Dec 2020
Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack offers a detailed snapshot of TV audience data.
Facts & Stats / The Effie Awards
Not all video is created equal
Why Australia’s most effective campaigns choose TV
Facts & Stats / ThinkTV Fact Packs
Fact Pack: Jan to June 2020
Packed with facts and stats to help you plan effective campaigns, ThinkTV’s January to June 2020 Fact Pack offers a detailed snapshot of TV audience data for the first half […]
Facts & Stats / The Benchmark Series
Not all reach is equal: TV commands more attention than social video
Facts & Stats
Total TV Reach
A full picture of TV’s growing audience across screens