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Unbeatable scale & reach

Nothing compares to the reach and velocity of broadcast TV. Reaching far, wide, near and narrow, TV generates fame and word of mouth at an unrivalled scale.

Broad reach is essential to make brands grow. Just ask Professor Byron Sharp whose book How Brands Grow explains that targeting loyal existing customers will only get you so far.

Mass media is critical for the success of your brand and if you want mass, look no further than TV. With 18 million Australians tuning in each week, TV’s scale is unbeatable.

And it’s not only Sharp who champions the value of broad reach. In their research, the godfathers of effectiveness, Peter Field and Les Binet, determined that targeting the whole market achieves double the profit effects achieved by only focusing on existing customers.

Aim wide. Or, in other words, go big or go home.

View all our facts & stats

Media Optimisation: The Cheat Sheet

Facts & Stats / The Payback Series

Media Optimisation: The Cheat Sheet

While some channels burn bright and fast, TV burns bright and long, generating results in both the short- and longer-term.

Research reveals the difference between efficient and effective ROI

Facts & Stats / The Payback Series

Research reveals the difference between efficient and effective ROI

The latest edition of The Payback Series examines the ability of media to optimise campaign return on investment (ROI).

Australian Advertising Effectiveness Rules: To ESOV and Beyond

Facts & Stats / The Effie Awards

Australian Advertising Effectiveness Rules: To ESOV and Beyond

A must for every marketer who is looking to drive growth and positive business effects from their advertising investment.

Total TV generates business demand in the short and long-term

Facts & Stats / The Payback Series

Total TV generates business demand in the short and long-term

The latest edition of The Payback Series demonstrates Total TV’s ability to generate demand for Australian businesses in a multitude of categories across a range of time frames.

New Content Fact Pack: Jan to Jun 2021

Facts & Stats / ThinkTV Fact Packs

Fact Pack: Jan to Jun 2021

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and now offers a detailed […]

Fact Pack: Jul to Dec 2020

Facts & Stats / ThinkTV Fact Packs

Fact Pack: Jul to Dec 2020

Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack offers a detailed snapshot of TV audience data.

Not all video is created equal

Facts & Stats / The Effie Awards

Not all video is created equal

Why Australia’s most effective campaigns choose TV

Fact Pack: Jan to June 2020

Facts & Stats / ThinkTV Fact Packs

Fact Pack: Jan to June 2020

Packed with facts and stats to help you plan effective campaigns, ThinkTV’s January to June 2020 Fact Pack offers a detailed snapshot of TV audience data for the first half […]

Not all reach is equal: TV commands more attention than social video

Facts & Stats / The Benchmark Series

Not all reach is equal: TV commands more attention than social video

Total TV Reach

Facts & Stats

Total TV Reach

A full picture of TV’s growing audience across screens