Unbeatable scale & reach
Nothing compares to the reach and velocity of broadcast TV. Reaching far, wide, near and narrow, TV generates fame and word of mouth at an unrivalled scale.
Broad reach is essential to make brands grow. Just ask Professor Byron Sharp whose book How Brands Grow explains that targeting loyal existing customers will only get you so far.
Mass media is critical for the success of your brand and if you want mass, look no further than TV. With 18 million Australians tuning in each week, TV’s scale is unbeatable.
And it’s not only Sharp who champions the value of broad reach. In their research, the godfathers of effectiveness, Peter Field and Les Binet, determined that targeting the whole market achieves double the profit effects achieved by only focusing on existing customers.
Aim wide. Or, in other words, go big or go home.
View all our facts & stats
Facts & Stats / ThinkTV Fact Packs
Fact Pack: Jan to Jun 2021
The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and now offers a detailed […]
Facts & Stats / VOZnation
Week 42: 20% of Australians viewed a premium BVOD service
TV watched online is BVOD – professionally produced content at broadcast-quality including TV shows, movies, archived shows and BVOD exclusives and originals. It can be watched either live (via live […]
Facts & Stats / The Payback Series
Media Optimisation: The Cheat Sheet
While some channels burn bright and fast, TV burns bright and long, generating results in both the short- and longer-term.
Facts & Stats
Total TV Reach
A full picture of TV’s growing audience across screens
Facts & Stats / VOZnation
Across the two weeks of the Tokyo Olympics, 1.58m more Australians viewed Total TV
Total TV provides programming across different genres such as sport, news/current affairs, reality and drama. The majority of news/current affairs and sport are viewed live or as live, while drama […]
Facts & Stats / Fast Facts
TV burns longer and stronger than other video advertising platforms
While some channels burn bright and fast, TV burns bright and long, generating results in both the short- and longer-term. TV is better than other channels at delivering consistent results every […]
Facts & Stats / VOZnation
The proportion of viewing to BVOD is largest on Saturdays
Total TV is the measurement of live linear audiences in metro and regional Australia combined with live-streaming and on-demand audiences, de-duplicated through VOZ.
Facts & Stats / VOZnation
More than 80% of 18-24 males can be reached in a month on Total TV
Total TV has unbeatable reach across all demographics. Different demographics have unique patterns of TV viewing, including when they watch and what devices they watch it on. Planning around the […]
Facts & Stats / Fast Facts
TV delivers reach and a bigger sales impact
Certainty in your media investment decisions is a must. With TV, you know exactly what you are going to get for your marketing dollars – mass reach, attention, memorability, and […]
Facts & Stats / The Effie Awards
Australian Advertising Effectiveness Rules: To ESOV and Beyond
A must for every marketer who is looking to drive growth and positive business effects from their advertising investment.