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Unbeatable scale & reach

Nothing compares to the reach and velocity of broadcast TV. Reaching far, wide, near and narrow, TV generates fame and word of mouth at an unrivalled scale.

Broad reach is essential to make brands grow. Just ask Professor Byron Sharp whose book How Brands Grow explains that targeting loyal existing customers will only get you so far.

Mass media is critical for the success of your brand and if you want mass, look no further than TV. With 18 million Australians tuning in each week, TV’s scale is unbeatable.

And it’s not only Sharp who champions the value of broad reach. In their research, the godfathers of effectiveness, Peter Field and Les Binet, determined that targeting the whole market achieves double the profit effects achieved by only focusing on existing customers.

Aim wide. Or, in other words, go big or go home.

View all our facts & stats

Fact Pack: Jan to Jun 2021

Facts & Stats / ThinkTV Fact Packs

Fact Pack: Jan to Jun 2021

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and now offers a detailed […]

Week 42: 20% of Australians viewed a premium BVOD service

Facts & Stats / VOZnation

Week 42: 20% of Australians viewed a premium BVOD service

TV watched online is BVOD – professionally produced content at broadcast-quality including TV shows, movies, archived shows and BVOD exclusives and originals. It can be watched either live (via live […]

Media Optimisation: The Cheat Sheet

Facts & Stats / The Payback Series

Media Optimisation: The Cheat Sheet

While some channels burn bright and fast, TV burns bright and long, generating results in both the short- and longer-term.

Total TV Reach

Facts & Stats

Total TV Reach

A full picture of TV’s growing audience across screens

Across the two weeks of the Tokyo Olympics, 1.58m more Australians viewed Total TV

Facts & Stats / VOZnation

Across the two weeks of the Tokyo Olympics, 1.58m more Australians viewed Total TV

Total TV provides programming across different genres such as sport, news/current affairs, reality and drama. The majority of news/current affairs and sport are viewed live or as live, while drama […]

TV burns longer and stronger than other video advertising platforms

Facts & Stats / Fast Facts

TV burns longer and stronger than other video advertising platforms

While some channels burn bright and fast, TV burns bright and long, generating results in both the short- and longer-term. TV is better than other channels at delivering consistent results every […]

The proportion of viewing to BVOD is largest on Saturdays

Facts & Stats / VOZnation

The proportion of viewing to BVOD is largest on Saturdays

Total TV is the measurement of live linear audiences in metro and regional Australia combined with live-streaming and on-demand audiences, de-duplicated through VOZ.

More than 80% of 18-24 males can be reached in a month on Total TV

Facts & Stats / VOZnation

More than 80% of 18-24 males can be reached in a month on Total TV

Total TV has unbeatable reach across all demographics. Different demographics have unique patterns of TV viewing, including when they watch and what devices they watch it on. Planning around the […]

TV delivers reach and a bigger sales impact

Facts & Stats / Fast Facts

TV delivers reach and a bigger sales impact

Certainty in your media investment decisions is a must. With TV, you know exactly what you are going to get for your marketing dollars – mass reach, attention, memorability, and […]

Australian Advertising Effectiveness Rules: To ESOV and Beyond

Facts & Stats / The Effie Awards

Australian Advertising Effectiveness Rules: To ESOV and Beyond

A must for every marketer who is looking to drive growth and positive business effects from their advertising investment.