CMOs explain: Why Total TV is the mainstay in ALDI, Menulog, Suncorp and NRMA’s media plans
Posted on 18th May 2023 in Articles of Interest
Published Mi3
The way audiences consume video content is evolving but big brands are embracing the change. And one thing that isn’t going to change anytime soon is the role Total TV plays in the mix, says Mim Haysom, Brent Smart, Simon Cheng and Mark Richardson.
It’s been called the workhorse, the backbone or the cornerstone of media campaigns and research shows time and time again that TV, in all its forms, plays an important role in the media mix. But why do marketers behind some of Australia’s strongest brands turn to TV? Suncorp EGM of Brand and Marketing Mim Haysom doesn’t mince her words when she says: “TV works for us in terms of helping to deliver our business and campaign objectives.”
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