NRL heavy hitters help DoorDash punch well above its weight
How a premium sports partnership drove brand awareness and conversion for DoorDash.
The challenge
Entering the Australian market in 2019, DoorDash wanted to build brand awareness and let Australia know it had arrived. In a category with two strong competitors, DoorDash needed to create a sense of scale to avoid being perceived as just another food-delivery service.
“Our Fox League partnership helped solidify DoorDash as an official partner of the NRL, reaching fans across all touchpoints within the Fox network. It's been instrumental in driving both brand and activation.”
DoorDash Marketing Team
The results
Over the course of the sponsorship DoorDash effectively drove measures of awareness, familiarity, perception and share of last five orders.
Among Foxtel NRL fans who use delivery companies, the partnership led to a 23 per cent increase in spontaneous brand awareness, a 12 per cent uplift in consideration of using DoorDash and a 78 per cent increase in DoorDash’s share of last five orders vs. other delivery companies.
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