Hungry Survivors drive web traffic for KFC
To drive downloads of its new app, the QSR turned to the hungriest people on television.
The challenge
The KFC app puts special offers, app-only menu items, ordering and delivery in the palm of your hand. The QSR needed to get people downloading the app so they called in Jonathan LaPaglia.
The execution
In the latest season of Australian Survivor, hungry contestants were given the chance to win the ultimate prize to improve their game – a KFC feast!
In a partnership that would deliver scale and reach while demonstrating that KFC can elevate any celebration, Australian Survivor provided an authentic integration opportunity. There’s no one more appreciative of KFC than a hungry Survivor contestant fresh off a challenge.
The results
The partnership delivered incredible results with an 80 per cent uplift of new visitors to the KFC website versus average website traffic with a peak uplift of 300 per cent during the episode of the integration.
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