Facts & Stats / ThinkTV Fact Packs
The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and offers a detailed snapshot […]
Broad reach is essential to make brands grow and that’s only one of the reasons to choose TV when looking to allocate your marketing spend. Sure, TV has unbeatable reach and scale, but don’t forget it also offers measurable results and proven return on investment. TV is the ultimate undeniable brand-builder – it commands attention like no other medium while giving brands the opportunity to tell their story.
Related links
Case Studies / Retail
Optus effectively strengthened its brand recall and consideration by using powerful stories from The Voice that started with “yes”.
If you’ve never advertised on TV before, the process may seem a little daunting. But fear not. We’ve got you covered with our handy guide to step you through it.
Facts & Stats / The Payback Series
With a wealth of econometric and campaign learnings at our fingertips, we wanted to find a way to help ensure your briefs are grounded in facts. Because smart strategies, powered […]
From the impact TV has on business results to how Australian audiences engage with it, ThinkTV’s unbiased, independent research has everything you need to know about Australia’s most trusted advertising medium.
Deep Dives / Publications
There’s been a whole lot of love for TV in 2021.
The future of TV is closer than you think with advances in technology future-proofing this vibrant industry. From addressable advertising to Virtual Australia or VOZ, TV is in the midst of a revolution.
News / Media Releases / 30th Aug 2019
The Media Engine empowers marketers to create better briefs by outlining the optimal media splits to generate revenue. In an Australian first, ThinkTV has launched the Media Engine, a planning […]
Get up to speed with the latest news, views and opinion from the world of TV including ThinkTV press announcements and upcoming events designed to arm you with the knowledge to optimise advertising spend.
The latest edition of The Payback Series examines the ability of media to optimise campaign return on investment (ROI).
ThinkTV works with the marketing community to lead a collective effort that demonstrates how advertising in broadcast-quality content environments provides the greatest return on investment.
Case Studies / FMCG
Season 13 of MasterChef saw contestants open their mystery boxes to find the unsung hero of the vegetable patch.
Case Studies / ecommerce
Online tradesperson marketplace hipages had an awareness problem. Despite having been in business for 15 years and experiencing consistent growth, only 27% of Australians were familiar with the brand.
“Josh & Nic’s Hazelnut Choc Gelato”, the limited-edition ice cream created in partnership with Seven’s MKR and Coles has changed the game for new product launches in Australia.
Case Studies / Travel
HotelsCombined relies heavily on advertising campaigns across both TV and video advertising, but wasn’t sure which platform delivered the best results against their key business outcomes. So the brand decided […]
Rexona wanted to re-connect with their male target audience after a four year break from sports advertising and reaffirm its long-time positioning: It won’t let you down.
Heinz showed footy fans how they’re the perfect match on and off the field with key integration pieces into AFL narrated by world-class presenters.
Case Studies / Auto
In 2017, Holden returned as a key partner of Australian Survivor, leveraging the power of television to drive awareness and sales for the Holden Trailblazer.
