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How MasterChef sent Coles purple cauliflower into the stratosphere

Season 13 of MasterChef saw contestants open their mystery boxes to find the unsung hero of the vegetable patch.  

The challenge

A bespoke Mystery Box MasterChef challenge was designed for Coles to highlight a priority seasonal ingredient: purple cauliflower.

The execution

In season 13 of MasterChef, contestants opened their mystery boxes to find the unsung hero of the vegetable patch, purple cauliflower, before being tasked to turn it into something amazing.

The results

The partnership delivered some impressive results for Coles with purple cauliflower sales up an astounding 430 per cent after the mystery box challenge aired.

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