How MasterChef sent Coles purple cauliflower into the stratosphere
Season 13 of MasterChef saw contestants open their mystery boxes to find the unsung hero of the vegetable patch.
The challenge
A bespoke Mystery Box MasterChef challenge was designed for Coles to highlight a priority seasonal ingredient: purple cauliflower.
The execution
In season 13 of MasterChef, contestants opened their mystery boxes to find the unsung hero of the vegetable patch, purple cauliflower, before being tasked to turn it into something amazing.
The results
The partnership delivered some impressive results for Coles with purple cauliflower sales up an astounding 430 per cent after the mystery box challenge aired.
More like this
Case Studies / FMCG
Australian Ninja Warrior drives brand consideration for Kellogg’s Nutrigrain
To excite Australians about their brand message and provide exposure for their Brand Ambassadors, Kellogg’s Nutrigrain needed to integrate into a premium programming format.
Case Studies / FMCG
LEGO® Masters builds brand awareness for Wonder White
Wonder White wanted to build their perception as a brand that is ‘fresh’, ‘nutritious’ and ‘quality’, and to grow uplift in their campaign messaging that Wonder White ‘helps support active […]
Case Studies / FMCG
Coles gets the scoop
“Josh & Nic’s Hazelnut Choc Gelato”, the limited-edition ice cream created in partnership with Seven’s MKR and Coles has changed the game for new product launches in Australia.
Case Studies / FMCG
Rexona – thriving under pressure
Rexona wanted to re-connect with their male target audience after a four year break from sports advertising and reaffirm its long-time positioning: It won’t let you down.
Case Studies / FMCG
Heinz – the one for footy
Heinz showed footy fans how they’re the perfect match on and off the field with key integration pieces into AFL narrated by world-class presenters.