ThinkTank: The changing behaviour of Australian audiences
Posted on 12th September 2022 in ThinkTank
On 8 September 2022, ThinkTV, ThinkPremiumDigital and ThinkNewsBrands welcomed marketing & media agency guests for a deep dive on the changing habits & behaviours of Australian audiences.
Leading the morning was a keynote by Lisa Ronson, Chief Marketing Officer Coles Group, who provided first-hand insights on the pandemic’s impact on consumer behaviour, emerging trends and the opportunities for advertisers to lean in and help Aussies.
Steve Weaver, Head of Research ThinkTV, presented an in-depth analysis on the attention habits of consumers and how they engage with media.
Rambo Goraya, Head of Content & Partnerships Sportsbet, Lyndall Campher, Media Director L’Oréal Australia & New Zealand, and Ben Willee, General Manager & Media Director Spinach Advertising, joined Seven West Media’s Nicole Bence for an engaging discussion on cutting through digital clutter to ensure your brand is remembered.
Paul Chatfield, Vice President Marketing ANZ at Mondelēz International, closed out the session with an engaging conversation with ThinkNewsBrands’ General Manager, Vanessa Lyons, on the consumption of news and its impact for brands.
Metropolis Melbourne
Level 4/3 Southgate Ave, Southbank
Melbourne 3006
Australia
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