Posted on 22nd March 2022 in Leaders Dinner
On 22 March 2022, ThinkTV – together with the CEOs of Foxtel, Network 10, Nine and Seven West Media – hosted an exclusive business leaders’ dinner that explored the future of TV + BVOD and provided a special preview of the Media Engine developed in partnership with GroupM and Gain Theory.
An Australian-first, the free and easy-to-use planning aid powers sales revenue returns through better media choices. The Media Engine uses econometrics to model 60 brands with a collective annual turnover of $23 billion and an annual media spend of $450 million. By entering simple brand, category & campaign parameters, the engine provides media splits that will generate the most ROI for brands. Try ThinkTV’s Media Engine now.
The evening was hosted by Sylvia Jeffreys, Sandra Sully, Mark Beretta & Hannah Hollis, and culminated in an engaging panel discussion with network CEOs Mike Sneesby, Beverley McGarvey, James Warburton & Patrick Delany, who discussed transformation and growth in TV.
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