Playback accounts for 11.6% of viewing

Facts & Stats / Fast Facts

TV burns longer and stronger than other video advertising platforms

While some channels burn bright and fast, TV burns bright and long, generating results in both the short- and longer-term. TV is better than other channels at delivering consistent results every […]

Facts & Stats / Fast Facts

TV delivers reach and a bigger sales impact

Certainty in your media investment decisions is a must. With TV, you know exactly what you are going to get for your marketing dollars – mass reach, attention, memorability, and […]

Facts & Stats / Fast Facts

TV delivers 2x the active attention of YouTube and 15x the active attention of Facebook

The primary driver of this attention is screen coverage with ads on TV taking up 100% of the screen 100% of the time. By comparison, video ads on Facebook only […]

Facts & Stats / Fast Facts

TV is 2.4x as effective at driving sales impact & lasts 9x as long as social video

Retaining a brand in a person’s memory for retrieval at the point of purchase is crucial to impacting long term growth. That’s why it pays to invest in advertising that […]

Facts & Stats / Fast Facts

Broadcaster VOD up 11%

BVOD is experiencing continuous growth in terms of audiences and advertising spend. And while it might be TV but not as you once knew it, there’s plenty of similarities in […]

Facts & Stats / Fast Facts

TV is king on mobile: BVOD commands 2.9x the sales of Facebook

Compared to video advertising on YouTube and Facebook, TV on mobile – ie Broadcaster Video on Demand (BVOD) – delivers 2.9 times the sales of Facebook. The Benchmark Series used […]

Facts & Stats / Fast Facts

Nearly half of online Australians talk about TV on social platforms

Whether it’s talking to your family while viewing, or sharing reactions on social, the very nature of advertising in and around socialised content ensures ad dollars work harder and longer. […]

Facts & Stats / Fast Facts

Australians spend 51 hours and 14 minutes a month watching TV

While BVOD is proving to be hugely popular, it’s important to remember that Australians spend on average over 51 hours per month watching broadcast TV.

Facts & Stats / Fast Facts

Broadcaster VOD has a younger viewer profile

Broadcaster Video on Demand (BVOD) is experiencing continuous growth and has a younger viewer profile.

Facts & Stats / Fast Facts

With 16.5m tuning in every week, TV is the king of mass scale and reach

In a month, TV hits 82.4% of the metro population, 83.4% of the regional population and 90.6% of the subscription universe. That’s some serious reach.