OzTAM is the official source of television audience measurement for the five mainland metropolitan markets in Australia – Sydney, Melbourne, Brisbane, Adelaide and Perth – and nationally for subscription TV.
OzTAM TV ratings are audience estimates that are based on actual viewing behaviour of 5,250 homes in Australian metro cities. The homes provide a representative sample of the Australian population and when the TV in these homes is switched on, the meter lights up and asks who is watching. Viewers log in and out when they enter or leave the room and the meter gauges all TVs within the home.
Click here to learn more about OzTAM.
RegionalTAM is the ratings provider for television audience measured in regional Australia. RegionalTAM represents panel homes in Queensland, Northern NSW, Southern NSW, Victoria, Tasmania and Western Australia. There are currently 3,198 homes (Queensland 812, Northern NSW 700, Southern NSW 570, Victoria 651, Tasmania 285 and Regional West Australia 180) representing a potential audience of 7,859,300 individuals.
Click here to learn more about RegionalTAM.