How do TV ratings work?
TV ratings tell us the all important audiences numbers for all the programs on Total TV.
Television audiences in Australia are measured by OzTAM and RegionalTAM.
TV audience measurement
OzTAM is Australia’s official source of television audience measurement, managing and marketing comprehensive viewing data that spans broadcast TV, BVOD and Total TV. Total TV viewing data brings together and de-duplicates broadcast TV and BVOD viewing in a single, national, detailed database known as VOZ (Virtual Australia).
The VOZ Total TV service delivers the industry’s trading currency for broadcast viewing on TV sets and granular BVOD viewing on connected devices.
Click here to learn more about OzTAM and VOZ.
Regional TAM data is the official television audience measurement (TAM) of Free-To-Air and Subscription Television viewing in the five east coast aggregated regional markets including its 19 component sub-markets, and the Regional Western Australian market.
The Regional TAM panel currently comprises a total of 3,198 homes (Queensland 812, Northern NSW 700, Southern NSW 570, Victoria 651, Tasmania 285 and Regional West Australia 180) representing a potential audience of 8,256,200 individuals.
Click here to learn more about RegionalTAM.
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