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    TV advertising on a budget

    The beauty of TV advertising is its ability to scale up or down to suit your business.

    They say that money can’t buy you love, and our analysis of Effie winners proves that when it comes to marketing campaigns, money doesn’t always buy effectiveness either.

    There are many examples of Effie Award winning campaigns with budgets of less than $2m, and examples of Gold Effie winners who achieved impressive results with a spend less than $500,000 – proving that you don’t need to spend big to get big results.  

    If you plan your campaign well, a little goes a long way. When you’re building your media plan, think about whether reach, frequency or continuity are most important to getting your message across. If it’s reach you need, allocate your spend to ensuring you speak to as many people as possible. Your budget may only stretch to being on air for a couple of weeks so think about which weeks are most critical. 

    You can always start small. Once you start to see results, you may find your budget allocation increases to do more.

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