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    AdClub: Media investment and brand impact high on the agenda

    Australian marketers are drilling down on the effectiveness and efficiency of media investment, as economic headwinds blow the industry into a fast start in 2023.

    Chief investment, strategy and planning officers gathered at AdNews AdClub to discuss the implications for optimising media mix in a session delivered in partnership with ThinkTV.

    The event included a keynote from Kantar director of media insights Sharon Hilton, who presented a study measuring the impact video and other media channels have on brand investment.

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