Australia’s TV broadcasters respond to COVID-19
Posted on 30th March 2020 in Marketing during a crisis
From advice on how to tackle the marketing challenges presented by the coronavirus to messages of hope and solidarity, ThinkTV has collated the responses from Australia’s TV broadcasters as they speak to the crisis at hand.
TV brings Australians together during the coronavirus
Aussie stars are demonstrating TV’s power to unite people with broadcaster messages of solidarity being shared across the networks. Celebrities such as Richard Wilkins, Georgie Parker, Jonathan LaPaglia and The Gogglebox crew have joined fellow on-air faces to encourage Australians to slow the spread of the virus and band together in moments of crisis.
Seven #together | Nine #slowthespread | Network 10 #InThisTogether | Foxtel We’re All In This Together
News / Articles of Interest / 20th Sep 2021
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News / Articles of Interest / 6th Sep 2021
When is an audience not an audience? What marketers need to know when allocating video ad dollars
By Kim Portrate, CEO ThinkTV Published mi-3.com.au There’s only one word to describe today’s video universe and that is vast. There’s 10 Play to 9Now, 7plus, Kayo, Foxtel Go, Foxtel […]
News / Articles of Interest / 1st Sep 2021
VOZ data reveals Total TV audience of 20m weekly
By James Manning Published mediaweek.com.au As part of the wider media industry marketing body Premium Content Alliance, ThinkTV has welcomed the release of the first VOZ data. VOZ broadcast viewing […]
News / Media Releases / 16th Aug 2021
Total TV market records $3.8 billion in ad revenue for FY 2020-21
Total TV revenue is up 12 per cent for the 12 months while BVOD surges ahead by 63 per cent. ThinkTV has today announced the total TV advertising revenue figures […]
News / Articles of Interest / 10th Aug 2021
WFH Diaries: Kim Portrate
By Chris Pash Published adnews.com.au Last year, AdNews launched the WFH Diaries during the depths of the fallout from the pandemic as a way of sharing how people managed their […]
News / Articles of Interest / 19th Jul 2021
Media spend research reveals the difference between efficient and effective ROI
By James Manning Published mediaweek.com.au Edition Five of The Payback Series from ThinkTV aims to show how to maximise return on investment by choosing channels with the ability to deliver […]
News / Media Releases / 19th Jul 2021
Research reveals the difference between efficient and effective ROI
Edition Five of The Payback Series shows how to maximise return on investment by choosing channels with the ability to deliver positive ROI as well as short and long-term sales. […]
News / Articles of Interest / 13th Jul 2021
Under 40s might be over Covid but they’re not abandoning TV to camp out at Gold Class
By Kim Portrate, CEO ThinkTV Published mi3.com.au Cinema audiences may well be on the precipice of an under 40s boom, but the occasional outing to the movies will never compare […]
News / Articles of Interest / 28th Jun 2021
The ‘she-cession’ and adland
By Kim Portrate, CEO ThinkTV Published mi3.com.au Diversity and flexibility are key to stopping a quarter of our workforce leaving The “she-cession” is putting gender equality at risk. After all […]
News / Articles of Interest / 17th Jun 2021
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