Australia’s TV broadcasters respond to COVID-19
Posted on 30th March 2020 in Marketing during a crisis
From advice on how to tackle the marketing challenges presented by the coronavirus to messages of hope and solidarity, ThinkTV has collated the responses from Australia’s TV broadcasters as they speak to the crisis at hand.
TV brings Australians together during the coronavirus
Aussie stars are demonstrating TV’s power to unite people with broadcaster messages of solidarity being shared across the networks. Celebrities such as Richard Wilkins, Georgie Parker, Jonathan LaPaglia and The Gogglebox crew have joined fellow on-air faces to encourage Australians to slow the spread of the virus and band together in moments of crisis.
Seven #together | Nine #slowthespread | Network 10 #InThisTogether | Foxtel We’re All In This Together
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Total TV advertising market records $3.3 billion in ad revenue for FY24
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By Kim Portrate, ThinkTV Published AdNews In the coming 12 months, businesses will have to battle the twin challenges of declining consumer confidence and a lack of trust in the […]
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Total TV advertising market records $3.4 billion in ad revenue for 2023
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News / Articles of Interest / 31st Jan 2024
Australian stories help to forge a lasting connection with TV audiences in 2024
Published Mediaweek Australia’s broadcasters play an important role in society. From the news that keeps viewers informed to the programs we choose for entertainment and escape. Local stories matter to […]
News / Articles of Interest / 10th Nov 2023
Perspective: The year TV brought Australians together
By Kim Portrate, ThinkTV Published AdNews It’s been a big year for TV bringing Australians together for cultural moments that had everyone talking and smashing audience viewer numbers as a […]
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If 20+ million viewers is a ‘problem’, I’ll take it
By Danielle McWilliam, ThinkTV Published Mediaweek It’s rare that a week passes where there isn’t a headline proclaiming TV has a “problem”. The thing is, I think someone forgot to […]
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