Australia’s TV broadcasters respond to COVID-19
Posted on 30th March 2020 in Marketing during a crisis
From advice on how to tackle the marketing challenges presented by the coronavirus to messages of hope and solidarity, ThinkTV has collated the responses from Australia’s TV broadcasters as they speak to the crisis at hand.
TV brings Australians together during the coronavirus
Aussie stars are demonstrating TV’s power to unite people with broadcaster messages of solidarity being shared across the networks. Celebrities such as Richard Wilkins, Georgie Parker, Jonathan LaPaglia and The Gogglebox crew have joined fellow on-air faces to encourage Australians to slow the spread of the virus and band together in moments of crisis.
Seven #together | Nine #slowthespread | Network 10 #InThisTogether | Foxtel We’re All In This Together
News / Articles of Interest / 23rd Nov 2020
Over TV? Not by a long shot
By Kim Portrate, CEO ThinkTV Published adnews.com.au If you think TV was popular during the pandemic, wait until you see what’s yet to come says ThinkTV’s Kim Portrate. Australians have […]
News / Articles of Interest / 29th Sep 2020
Accent Group CEO: How we’ve made it through Covid
By Daniel Agostinelli, CEO Accent Group Published insideretail.com.au According to Accent Group CEO Daniel Agostinelli, the footwear business is on track to emerge from the pandemic stronger than ever. Agostinelli […]
News / Articles of Interest / 8th Sep 2020
TV sits centre stage in Australian’s hearts and homes
By Kim Portrate, CEO ThinkTV Published adnews.com.au In a year defined by uncertainty, one thing you can count on is the enduring power of TV. Kim Portrate explains. If there […]
News / Articles of Interest / 18th Aug 2020
Attention matters in advertising, and part of the answer lies in screen real estate
By Kim Portrate, CEO ThinkTV Published mumbrella.com.au If attention is a currency, some advertisers are paying for nothing, especially if people can’t see their ads, as Kim Portrate explains. It’s […]
News / Media Releases / 5th Aug 2020
Total TV market records $3.4 billion in ad revenue for FY 2019-20
TV outperforms the broader advertising market recording a 13.7% drop in revenue for the 12 months to June 30. ThinkTV has today announced the total TV advertising revenue figures for […]
News / Articles of Interest / 21st Jul 2020
MFA TV Foundations course launches to train industry on ‘changes in the way TV is traded’
By Brittney Rigby Published mumbrella.com.au The Media Federation of Australia (MFA) has launched a new, 10-week course to address the “rapidly changing nature of TV advertising” and “upcoming changes in […]
News / Articles of Interest / 16th Jun 2020
Mi3 podcast: premium content audiences at all time high
Published mi3.com.au The audiences of Australian TV, news media and premium digital platforms have never been stronger with viewership and subscriptions up and a new baseline of engagement established off […]
News / Articles of Interest / 1st Jun 2020
How can you influence consumer behaviour in a post-COVID world?
Published adnews.com.au With their usual choices unavailable during the pandemic, consumers turned to new brands disrupting long-held loyalties. So how can brands be included in this consideration set or stay […]
News / Media Releases / 1st Jun 2020
TV influences downloads of COVIDSafe app, Facebook & YouTube “untrustworthy”
TV is the most influential channel for encouraging downloads of the COVIDSafe app with Australians labelling Facebook and YouTube “untrustworthy” in providing vital information during CV-19 according to new study. […]
News / Articles of Interest / 27th May 2020
It’s all about content as networks prep H2 2020
Published mediaweek.com.au ThinkTV’s Kim Portrate tells Mediaweek that Australia’s TV broadcasters are just getting started with hundreds of hours of content yet to come in 2020 Click here for more
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