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Australia’s TV broadcasters respond to COVID-19

From advice on how to tackle the marketing challenges presented by the coronavirus to messages of hope and solidarity, ThinkTV has collated the responses from Australia’s TV broadcasters as they speak to the crisis at hand. 

TV brings Australians together during the coronavirus 

Aussie stars are demonstrating TV’s power to unite people with broadcaster messages of solidarity being shared across the networks. Celebrities such as Richard Wilkins, Georgie Parker, Jonathan LaPaglia and The Gogglebox crew have joined fellow on-air faces to encourage Australians to slow the spread of the virus and band together in moments of crisis. 

Seven #together    |    Nine #slowthespread    |    Network 10 #InThisTogether   |   Foxtel We’re All In This Together

The Best I’ve Ever ‘Ad with Kim Portrate, CEO, ThinkTV

News / Articles of Interest / 17th Jun 2021

The Best I’ve Ever ‘Ad with Kim Portrate, CEO, ThinkTV

Published advertisingweek.com ThinkTV CEO Kim Portrate talks to Advertising Week about her all-time favourite ads. What is your all-time favourite ad (or ad campaign) and why? You can’t go past […]

Maximising the post-pandemic opportunity for FMCG brands

News / Articles of Interest / 2nd Jun 2021

Maximising the post-pandemic opportunity for FMCG brands

Published CMO.com.au We have seen that brands which invested in communications during the pandemic have tended to emerge in a stronger position than those that pulled back. For FMCG brands, […]

To grow supermarket sales for FMCG you need to ThinkTV

News / Articles of Interest / 24th May 2021

To grow supermarket sales for FMCG you need to ThinkTV

Published mediaweek.com.au ThinkTV has released a special report to help better equip brands wanting to build FMCG sales. The report, branded At the Check-Out, details how growth can be sustained […]

How TV is helping the finance sector grow in 2021

News / Articles of Interest / 7th Apr 2021

How TV is helping the finance sector grow in 2021

Published mediaweek.com.au 2020 sent shock waves through the economy as all businesses scrambled to deal with the unexpected. With financial assistance from governments starting to wind-down amongst a post-Covid recovery, […]

Introducing Jumpstart: a new mentored pathway to the Effie Awards

News / Articles of Interest / 24th Mar 2021

Introducing Jumpstart: a new mentored pathway to the Effie Awards

Published Advertising Council Australia Advertising Council Australia has introduced Jumpstart: a new mentored pathway to the Effie Awards. Jumpstart is a brand new category in the 2021 Effie Awards designed […]

New research reveals the real value of TV

News / Articles of Interest / 11th Mar 2021

New research reveals the real value of TV

Published CMO.com.au Marketers have long understood the power of television advertising as a tool for brand building. But television’s ability to create awareness and strengthen long-term retention has overshadowed some […]

Entries open for 2021 Australian Effie Awards

News / Articles of Interest / 25th Feb 2021

Entries open for 2021 Australian Effie Awards

Published Advertising Council Australia Advertising Council Australia has today launched the 2021 Australian Effie Awards, issuing the marketing community with a challenge to demonstrate its resourcefulness, resilience and the power […]

Payback report looks to understand TV’s short-term impact on sales

News / Articles of Interest / 25th Feb 2021

Payback report looks to understand TV’s short-term impact on sales

By Nadia Cameron Published CMO.com.au TV’s short-term as well as long-term contribution to sales and marketing ROI has taken centre stage in the latest edition of The Payback Series research released this […]

TV generates business demand in the short and long-term

News / Media Releases / 25th Feb 2021

TV generates business demand in the short and long-term

The latest edition of The Payback Series demonstrates TV’s ability to generate demand for Australian businesses in a multitude of categories across a range of time frames. An Australian-first study […]

TV advertising outperforms market recording growth in first half of FY21

News / Media Releases / 8th Feb 2021

TV advertising outperforms market recording growth in first half of FY21

TV continues to outperform the broader advertising market recording a 0.5% increase in revenue for the six months to 30 December 2020, while BVOD increased 52.7% for the same period. […]

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