CEOs from iselect, Lion, Suncorp and Suzuki to share secrets on how marketing can be a greater force for growth in the boardroom, at ReThinkTV
Posted on 21st August 2017 in Media Releases
Chief executives from iSelect, Lion, Suncorp and Suzuki will appear on stage together at ReThinkTV 2017 to reveal insights and experience direct from the boardroom into how the marketing function can impact business growth.
The prestigious panel, featuring Scott Wilson, Managing Director and CEO at iSelect; Matt Tapper, Managing Director, Global Markets at Lion; Pip Marlow, CEO of Strategic Innovation at Suncorp; and Andrew Moore, Director – Automobiles for Suzuki Australia, will be a key session at the ReThinkTV marketing forum, which takes place on the morning of September 14th at Luna Park in Sydney.
The hot topic for this year’s CEO panel concerns marketing and its ability to drive business growth, specifically asking: “What do marketers need to do to ensure they have maximum impact at the boardroom table when business growth is being discussed?”
Kim Portrate, chief executive of ThinkTV said: “We are honoured and delighted that these four respected executives at the top of their game have taken time out to be part of what is a critical debate for marketers and for business: what levers should be pulled to deliver growth? As CEOs of organisations with deep expertise in marketing, their views on how to make the function a more valued resource and growth engine will supply powerful insights and inspiration to marketers everywhere.
“With world-first research findings from Ebiquity on media effectiveness, an Australian-first study on viewability across screens from Professor Karen Nelson-Field and a must-see keynote from the ‘Ad Contrarian’ Bob Hoffman, ReThink TV 2017 is a critical event on advertising and marketing industry calendar for 2017.”
Commenting on her participation on the panel, Suncorp’s Pip Marlow said: “Marketing brings brands and experiences to life. When these brand experiences are based on real customer insights, we can connect in a more meaningful and authentic way – that’s not only good for customers, it’s good for business.”
Lion’s Matt Tapper said: “In this new fast-paced world, reliable data and a greater understanding of our consumer needs are vital to ensuring continual business growth. If we don’t know what people are looking for, how can we give them what they want? At boardroom level, marketers’ ability to do more with less will also become very important as the landscape continues to change so innovation will continue to be vital for any business growth.”
CEO Panel Bios
Scott Wilson – Managing Director and Chief Executive Officer, iSelect
Scott has more than 20 years of sales and key account management experience within multinational fast moving consumer goods and entertainment companies and prior to his current role he was Commercial Director at iSelect with responsibility for the company’s individual business units and product provider relationships. Prior to joining iSelect, Scott was Sales Director (Australia & New Zealand) for 20th Century Fox Home Entertainment, following senior national sales roles at SPC Ardmona and PZ Cussons. Scott is also Chairman of iMoney, Malaysia.
Pip Marlow, CEO Strategic Innovation, Suncorp
Pip was appointed CEO Strategic Innovation in December 2016 and is responsible for Suncorp’s strategic role in market disruption, and identifying, establishing and cultivating new external marketplace partners to meet the needs of customers. Prior to joining Suncorp, Pip was Managing Director at Microsoft Australia for six years. A recognised leader in her field, Pip has more than 21 years experience in the IT industry and has also worked with Samsung Information Systems and was part of the founding team at Agate Technology. Pip is a non-executive director of the Australian Rugby Union, sits on the Vice Chancellor’s Advisory Board at UTS and is a member of Chief Executive Women and the Business Council of Australia’s Innovation Task Force.
Matt Tapper, Managing Director, Global Markets, Lion
Matt is currently Managing Director Global Markets at Lion, which was newly formed in 2016. In his role Matt focuses on establishing Lion’s brands in Asia; accelerating the growth of its wine business in North America and establishing an e-commerce business. In July 2016 Matt opened Lion’s first ‘Little Creatures’ venue in Kennedy Town Hong Kong, a 180-seater restaurant and bar, complete with a micro-brewery on site with the full range of Little Creatures and White Rabbit beers. Matt joined Lion in 1997 and has held a number of senior Marketing and Sales roles in both Australia and New Zealand. He was previously National Marketing Director at Lion for the past five years. Among Matt’s key achievements were establishing XXXX GOLD as Australia’s best-selling beer, nurturing the country’s leading craft beer portfolio, and leading the development of Beer The Beautiful Truth, the most significant category campaign Lion has invested in. Matt is also a Chairman of the Australian Association of National Advertisers (AANA).
Andrew Moore, Director – Automobiles for Suzuki Australia
Andrew was appointed as Director – Automobiles for Suzuki Australia in March 2017 after being General Manager – Automobiles since June 2014. He is responsible for Suzuki’s strategic direction towards their objective of being one of Australia’s major players in the small passenger vehicle and SUV markets. In the dynamic auto environment, Andrew works constantly to find new ways to connect with customers and enhance their purchasing experience. After running Suzuki’s marketing for 6 years prior to becoming GM, Andrew has guided Suzuki’s communications with many unique and innovative approaches that has seen the brand consistently punch above its weight. With 15 years’ experience in the Automotive Industry after starting in Accounting at Deloitte he has vast industry knowledge from product, to marketing, to customer satisfaction. Andrew also sits on the advisory board of OpenLive, a digital start-up providing low cost, high quality recording of live events that is set to provide enormous opportunities to small bands to reach greater audiences with their music. Currently, Andrew is a strong advocate for increasing the number of females working in the Automotive Industry, particularly in sales. He formed the Suzuki Womens Advisory Taskforce 12 months ago to address this and has seen Suzuki’s female sales force at Dealerships almost double in this time.
2017, Sept 14th at Luna Park, 8.00am to 10.30am
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