CMOs explain: Why Total TV is the mainstay in ALDI, Menulog, Suncorp and NRMA’s media plans
Posted on 18th May 2023 in Articles of Interest
Published Mi3
The way audiences consume video content is evolving but big brands are embracing the change. And one thing that isn’t going to change anytime soon is the role Total TV plays in the mix, says Mim Haysom, Brent Smart, Simon Cheng and Mark Richardson.
It’s been called the workhorse, the backbone or the cornerstone of media campaigns and research shows time and time again that TV, in all its forms, plays an important role in the media mix. But why do marketers behind some of Australia’s strongest brands turn to TV? Suncorp EGM of Brand and Marketing Mim Haysom doesn’t mince her words when she says: “TV works for us in terms of helping to deliver our business and campaign objectives.”
More like this
News / Articles of Interest / 6th Feb 2025
Free for viewers and premium for advertisers: The unique value of BVOD
By Craig Johnson, Seven Network Published Mumbrella BVOD provides a brand-safe environment for advertisers, where they can trust their messages appear alongside quality content. Craig Johnson, director of research and
News / Articles of Interest / 25th Jun 2024
TV offers a beacon of stability in a time of technological turbulence
By Kim Portrate, ThinkTV Published Mediaweek Between impending privacy changes, the deprecation of cookies and the impact of AI, digital advertising is heading into a future more unpredictable than ever
News / Articles of Interest / 20th Mar 2024
OMD’s Sian Whitnall & Baiada CMO Yash Gandhi share insights & inspiration with future media leaders
By Sofia Geraghty, B&T Published Mediaweek The finalists for the Media Planner/Buyer Award at B&T’s 30 Under 30 extravaganza gathered in Sydney last week to hear insights, inspiration and personal
News / Articles of Interest / 28th Feb 2024
Does investing in OOH at the expense of TV make campaigns less effective?
By Kim Portrate, ThinkTV Published Mediaweek Before you start switching up channel investment in your media mix, make sure you have all the facts. If not, you could be jeopardising
News / Articles of Interest / 22nd Feb 2024
This year, building trust means building profit
By Kim Portrate, ThinkTV Published AdNews In the coming 12 months, businesses will have to battle the twin challenges of declining consumer confidence and a lack of trust in the
News / Articles of Interest / 31st Jan 2024
Australian stories help to forge a lasting connection with TV audiences in 2024
Published Mediaweek Australia’s broadcasters play an important role in society. From the news that keeps viewers informed to the programs we choose for entertainment and escape. Local stories matter to
News / Articles of Interest / 10th Nov 2023
Perspective: The year TV brought Australians together
By Kim Portrate, ThinkTV Published AdNews It’s been a big year for TV bringing Australians together for cultural moments that had everyone talking and smashing audience viewer numbers as a
News / Articles of Interest / 13th Oct 2023
If 20+ million viewers is a ‘problem’, I’ll take it
By Danielle McWilliam, ThinkTV Published Mediaweek It’s rare that a week passes where there isn’t a headline proclaiming TV has a “problem”. The thing is, I think someone forgot to
News / Articles of Interest / 8th Jun 2023
TV or YouTube: Which platform is best for short- and long-term business results?
Published AdNews Watching YouTube’s ‘The Long and The Short of It’ leaves the viewer with the impression the only way for brands to achieve short- and long-term business results is
News / Articles of Interest / 7th Jun 2023
CMOs share Effie Award-winning work via ThinkTV campaign
Published AdNews ThinkTV has revealed a campaign featuring the stories behind some of Australia’s most successful advertising campaigns. The campaign sees marketers Brent Smart, Mim Haysom, Simon Cheng and Mark