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Committed: Exploring millennials’ meaningful relationship with TV programming

Published thevab.com

Total TV market records $3.4 billion in ad revenue for FY 2019-20

News / Media Releases / 5th Aug 2020

Total TV market records $3.4 billion in ad revenue for FY 2019-20

TV outperforms the broader advertising market recording a 13.7% drop in revenue for the 12 months to June 30. ThinkTV has today announced the total TV advertising revenue figures for […]

MFA TV Foundations course launches to train industry on ‘changes in the way TV is traded’

News / Articles of Interest / 21st Jul 2020

MFA TV Foundations course launches to train industry on ‘changes in the way TV is traded’

By Brittney Rigby Published mumbrella.com.au The Media Federation of Australia (MFA) has launched a new, 10-week course to address the “rapidly changing nature of TV advertising” and “upcoming changes in […]

Mi3 podcast: premium content audiences at all time high

News / Articles of Interest / 16th Jun 2020

Mi3 podcast: premium content audiences at all time high

Published mi3.com.au The audiences of Australian TV, news media and premium digital platforms have never been stronger with viewership and subscriptions up and a new baseline of engagement established off […]

How can you influence consumer behaviour in a post-COVID world?

News / Articles of Interest / 1st Jun 2020

How can you influence consumer behaviour in a post-COVID world?

Published adnews.com.au With their usual choices unavailable during the pandemic, consumers turned to new brands disrupting long-held loyalties. So how can brands be included in this consideration set or stay […]

TV influences downloads of COVIDSafe app, Facebook & YouTube “untrustworthy”

News / Media Releases / 1st Jun 2020

TV influences downloads of COVIDSafe app, Facebook & YouTube “untrustworthy”

TV is the most influential channel for encouraging downloads of the COVIDSafe app with Australians labelling Facebook and YouTube “untrustworthy” in providing vital information during CV-19 according to new study. […]

It’s all about content as networks prep H2 2020

News / Articles of Interest / 27th May 2020

It’s all about content as networks prep H2 2020

Published mediaweek.com.au ThinkTV’s Kim Portrate tells Mediaweek that Australia’s TV broadcasters are just getting started with hundreds of hours of content yet to come in 2020 Click here for more

Based on how people are feeling, how should brands approach advertising during this ‘unprecedented’ crisis?

News / Marketing during a crisis / 18th May 2020

Based on how people are feeling, how should brands approach advertising during this ‘unprecedented’ crisis?

Published mi3.com.au By Orlando Wood There has been no reduction in advertising’s ability to connect with people despite research showing the general deterioration of mood across the globe. Click here […]

Lockdown paint advertising campaign is truly an inspiration

News / Marketing during a crisis / 18th May 2020

Lockdown paint advertising campaign is truly an inspiration

By simply staying on air during the pandemic, Inspiration Paint’s retail sales are up 65% compared to the same period last year. By Mark Ritson Published theaustralian.com.au

Marketers: What next? It’s a global question

News / Marketing during a crisis / 13th May 2020

Marketers: What next? It’s a global question

If there’s any solace to be had right now it’s that marketers around the globe are being asked the same questions about how to manage the impact of COVID-19 and […]

Marketers urged to keep up brand messaging during Covid-19

News / Marketing during a crisis / 4th May 2020

Marketers urged to keep up brand messaging during Covid-19

A new campaign backed by an alliance of media outlets is urging brands not to wind back their marketing and advertising efforts in the midst of the Covid-19 pandemic. The […]

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Based on how people are feeling, how should brands approach advertising during this ‘unprecedented’ crisis?

News / Marketing during a crisis / 18th May 2020

Based on how people are feeling, how should brands approach advertising during this ‘unprecedented’ crisis?

Published mi3.com.au By Orlando Wood There has been no reduction in advertising’s ability to connect with people despite research showing the general deterioration of mood across the globe. Click here […]

Lockdown paint advertising campaign is truly an inspiration

News / Marketing during a crisis / 18th May 2020

Lockdown paint advertising campaign is truly an inspiration

By simply staying on air during the pandemic, Inspiration Paint’s retail sales are up 65% compared to the same period last year. By Mark Ritson Published theaustralian.com.au

Marketers: What next? It’s a global question

News / Marketing during a crisis / 13th May 2020

Marketers: What next? It’s a global question

If there’s any solace to be had right now it’s that marketers around the globe are being asked the same questions about how to manage the impact of COVID-19 and […]

Marketers urged to keep up brand messaging during Covid-19

News / Marketing during a crisis / 4th May 2020

Marketers urged to keep up brand messaging during Covid-19

A new campaign backed by an alliance of media outlets is urging brands not to wind back their marketing and advertising efforts in the midst of the Covid-19 pandemic. The […]

What happens if I stop advertising during CV-19?

News / Marketing during a crisis / 2nd May 2020

What happens if I stop advertising during CV-19?

Given the economic impact of CV-19, it’s tempting to cut advertising spend. While that may help to balance the P&L in the short term, it pays to consider the long […]

Fortune favours the brave: The spoils will go to the brands having a go

News / Marketing during a crisis / 24th Apr 2020

Fortune favours the brave: The spoils will go to the brands having a go

COVID-19 hasn’t dealt marketers an easy hand, yet many great Aussie brands have shown they know exactly how to play their cards, and they’re the ones who will come out […]

Brands advertising during CV-19: Burger King

News / Marketing during a crisis / 13th Apr 2020

Brands advertising during CV-19: Burger King

Burger King is one of the brands that pivoted to respond to changing consumer behaviour with CMO Fernando Machado telling Digiday the brand changed tack creating new assets in 72 […]

Maintaining share of voice is key in recessions

News / Marketing during a crisis / 13th Apr 2020

Maintaining share of voice is key in recessions

According to research by Ebiquity, advertisers that boosted spending levels in a recession gained 1.6 percentage points in market share in the first two years of a recovery. Published warc.com

Australians are fine with your brand continuing to advertise, even if it’s not COVID-19 related

News / Marketing during a crisis / 9th Apr 2020

Australians are fine with your brand continuing to advertise, even if it’s not COVID-19 related

In times of crisis, it can be tempting to go into containment mode. But there is a unique window for brands to show leadership and earn trust by maintaining their […]

Brands advertising during CV-19: Bird’s Eye

News / Marketing during a crisis / 6th Apr 2020

Brands advertising during CV-19: Bird’s Eye

As a ‘brand of reassurance’, Birds Eye feels a responsibility to stay on air and remain connected to consumers during the coronavirus pandemic. Bird’s Eye UK and Ireland marketing director […]