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News / Media Releases / 13th Aug 2024

Total TV advertising market records $3.3 billion in ad revenue for FY24

Total TV revenue decreased 8.1 per cent for the 12 months to June 2024, while Broadcaster Video on Demand is up 12.7 per cent. ThinkTV has announced the Total TV […]

News / Articles of Interest / 25th Jun 2024

TV offers a beacon of stability in a time of technological turbulence

By Kim Portrate, ThinkTV Published Mediaweek Between impending privacy changes, the deprecation of cookies and the impact of AI, digital advertising is heading into a future more unpredictable than ever […]

News / Articles of Interest / 20th Mar 2024

OMD’s Sian Whitnall & Baiada CMO Yash Gandhi share insights & inspiration with future media leaders

By Sofia Geraghty, B&T Published Mediaweek The finalists for the Media Planner/Buyer Award at B&T’s 30 Under 30 extravaganza gathered in Sydney last week to hear insights, inspiration and personal […]

News / Articles of Interest / 28th Feb 2024

Does investing in OOH at the expense of TV make campaigns less effective?

By Kim Portrate, ThinkTV Published Mediaweek Before you start switching up channel investment in your media mix, make sure you have all the facts. If not, you could be jeopardising […]

News / Articles of Interest / 22nd Feb 2024

This year, building trust means building profit

By Kim Portrate, ThinkTV Published AdNews In the coming 12 months, businesses will have to battle the twin challenges of declining consumer confidence and a lack of trust in the […]

News / Media Releases / 9th Feb 2024

Total TV advertising market records $3.4 billion in ad revenue for 2023

Total TV revenue decreases 10 per cent for the 12 months to December 2023 while Broadcaster Video on Demand is up 10 per cent. ThinkTV has announced the total TV […]

News / Articles of Interest / 31st Jan 2024

Australian stories help to forge a lasting connection with TV audiences in 2024

Published Mediaweek Australia’s broadcasters play an important role in society. From the news that keeps viewers informed to the programs we choose for entertainment and escape. Local stories matter to […]

News / Articles of Interest / 10th Nov 2023

Perspective: The year TV brought Australians together

By Kim Portrate, ThinkTV Published AdNews It’s been a big year for TV bringing Australians together for cultural moments that had everyone talking and smashing audience viewer numbers as a […]

News / Articles of Interest / 13th Oct 2023

If 20+ million viewers is a ‘problem’, I’ll take it

By Danielle McWilliam, ThinkTV Published Mediaweek It’s rare that a week passes where there isn’t a headline proclaiming TV has a “problem”. The thing is, I think someone forgot to […]

News / Media Releases / 14th Aug 2023

TV advertising market records $3.6 billion for 12months to June 2023

Revenue for the 12 months to June 2023 hits $3.6 billion and BVOD growth continues to accelerate – up 6.1 per cent. ThinkTV has today announced the TV advertising revenue […]