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During COVID-19, Aussies are choosing trusted brands that deliver safety and value

It’s time to make your new financial year media resolutions

News / Articles of Interest / 20th Jun 2022

It’s time to make your new financial year media resolutions

By Kim Portrate, CEO ThinkTV Published mumbrella.com.au With FY23 upon us, now is the perfect time to do a little media health check and put some new healthy habits in […]

VOZ super users: Delivering deeper campaign insights & reach beyond broadcast

News / Articles of Interest / 7th Apr 2022

VOZ super users: Delivering deeper campaign insights & reach beyond broadcast

Published mediaweek.com.au Virtual Australia, or ‘VOZ’, brings together broadcast viewing on TV sets and connected devices to provide all-screen, cross-platform planning and reporting for the television industry. “VOZ has proven […]

ThinkTV launches Media Engine, democratises data to enable econometric modelling for brands

News / Media Releases / 23rd Mar 2022

ThinkTV launches Media Engine, democratises data to enable econometric modelling for brands

The Media Engine empowers marketers to create better briefs by outlining the optimal media splits to generate revenue. In an Australian first, ThinkTV has launched the Media Engine, a planning […]

Mi3 podcast: Lucrative ‘light viewers’ shifting to TV streaming

News / Articles of Interest / 28th Feb 2022

Mi3 podcast: Lucrative ‘light viewers’ shifting to TV streaming

Hosted by Paul McIntyre Published mi-3.com.au In the six months since VOZ launched, giving a look at unduplicated viewers on linear TV, online streaming and catch-up services, dozens of agencies […]

Total TV advertising market records $4.1 billion in ad revenue for 2021

News / Media Releases / 7th Feb 2022

Total TV advertising market records $4.1 billion in ad revenue for 2021

Total TV revenue increases 20 per cent for the 12 months to December 2021 while BVOD growth continues to accelerate – up 68 per cent. ThinkTV has today announced the […]

Why travel brands should continue to advertise through Omicron

News / Articles of Interest / 24th Jan 2022

Why travel brands should continue to advertise through Omicron

Published mumbrella.com.au The travel industry’s long-awaited bounce back is at the pandemic’s mercy, but that doesn’t mean now is the time to stop advertising; quite the opposite, argues former travel […]

ThinkTV’s Kim Portrate takes aim at ‘rubbery’ figures and Meta (Facebook)

News / Articles of Interest / 8th Dec 2021

ThinkTV’s Kim Portrate takes aim at ‘rubbery’ figures and Meta (Facebook)

By Kim Portrate, CEO ThinkTV Published adnews.com.au Facebook and ThinkTV agree on one thing: reach will always be a key success metric for advertisers. If you want to make your brand […]

OzTAM CEO on VOZ market reception and what’s next

News / Articles of Interest / 18th Oct 2021

OzTAM CEO on VOZ market reception and what’s next

By James Manning Published mediaweek.com.au OzTAM chief executive Doug Peiffer spoke to Mediaweek’s James Manning on the market reception to VOZ and what’s next. Mr Peiffer said, “So far we […]

New ‘Australians Can Beat Anything’ ad campaign launches, invokes Australian’s fighting spirit to boost vaccinations and beat Covid

News / Media Releases / 27th Sep 2021

New ‘Australians Can Beat Anything’ ad campaign launches, invokes Australian’s fighting spirit to boost vaccinations and beat Covid

A powerful new public service campaign that heroes the country’s ingenuity, inventiveness and resilience to overcoming challenges is being released nationally in a bid to boost Australia’s double vaccination rate […]

New OzTAM data reveals how people at home split their video viewing

News / Articles of Interest / 20th Sep 2021

New OzTAM data reveals how people at home split their video viewing

By James Manning Published mediaweek.com.au For the first time, advertisers have been able to get a snapshot of total video consumption – just what sort of video people are watching […]

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Based on how people are feeling, how should brands approach advertising during this ‘unprecedented’ crisis?

News / Marketing during a crisis / 18th May 2020

Based on how people are feeling, how should brands approach advertising during this ‘unprecedented’ crisis?

Published mi3.com.au By Orlando Wood There has been no reduction in advertising’s ability to connect with people despite research showing the general deterioration of mood across the globe. Click here […]

Lockdown paint advertising campaign is truly an inspiration

News / Marketing during a crisis / 18th May 2020

Lockdown paint advertising campaign is truly an inspiration

By simply staying on air during the pandemic, Inspiration Paint’s retail sales are up 65% compared to the same period last year. By Mark Ritson Published theaustralian.com.au

Marketers: What next? It’s a global question

News / Marketing during a crisis / 13th May 2020

Marketers: What next? It’s a global question

If there’s any solace to be had right now it’s that marketers around the globe are being asked the same questions about how to manage the impact of COVID-19 and […]

Marketers urged to keep up brand messaging during Covid-19

News / Marketing during a crisis / 4th May 2020

Marketers urged to keep up brand messaging during Covid-19

A new campaign backed by an alliance of media outlets is urging brands not to wind back their marketing and advertising efforts in the midst of the Covid-19 pandemic. The […]

What happens if I stop advertising during CV-19?

News / Marketing during a crisis / 2nd May 2020

What happens if I stop advertising during CV-19?

Given the economic impact of CV-19, it’s tempting to cut advertising spend. While that may help to balance the P&L in the short term, it pays to consider the long […]

Fortune favours the brave: The spoils will go to the brands having a go

News / Marketing during a crisis / 24th Apr 2020

Fortune favours the brave: The spoils will go to the brands having a go

COVID-19 hasn’t dealt marketers an easy hand, yet many great Aussie brands have shown they know exactly how to play their cards, and they’re the ones who will come out […]

Brands advertising during CV-19: Burger King

News / Marketing during a crisis / 13th Apr 2020

Brands advertising during CV-19: Burger King

Burger King is one of the brands that pivoted to respond to changing consumer behaviour with CMO Fernando Machado telling Digiday the brand changed tack creating new assets in 72 […]

Maintaining share of voice is key in recessions

News / Marketing during a crisis / 13th Apr 2020

Maintaining share of voice is key in recessions

According to research by Ebiquity, advertisers that boosted spending levels in a recession gained 1.6 percentage points in market share in the first two years of a recovery. Published warc.com

Australians are fine with your brand continuing to advertise, even if it’s not COVID-19 related

News / Marketing during a crisis / 9th Apr 2020

Australians are fine with your brand continuing to advertise, even if it’s not COVID-19 related

In times of crisis, it can be tempting to go into containment mode. But there is a unique window for brands to show leadership and earn trust by maintaining their […]

Brands advertising during CV-19: Bird’s Eye

News / Marketing during a crisis / 6th Apr 2020

Brands advertising during CV-19: Bird’s Eye

As a ‘brand of reassurance’, Birds Eye feels a responsibility to stay on air and remain connected to consumers during the coronavirus pandemic. Bird’s Eye UK and Ireland marketing director […]