During COVID-19, Aussies are choosing trusted brands that deliver safety and value
Posted on 27th March 2020 in Marketing during a crisis
News / Articles of Interest / 6th Feb 2025
Free for viewers and premium for advertisers: The unique value of BVOD
By Craig Johnson, Seven Network Published Mumbrella BVOD provides a brand-safe environment for advertisers, where they can trust their messages appear alongside quality content. Craig Johnson, director of research and […]
News / Media Releases / 13th Aug 2024
Total TV advertising market records $3.3 billion in ad revenue for FY24
Total TV revenue decreased 8.1 per cent for the 12 months to June 2024, while Broadcaster Video on Demand is up 12.7 per cent. ThinkTV has announced the Total TV […]
News / Articles of Interest / 25th Jun 2024
TV offers a beacon of stability in a time of technological turbulence
By Kim Portrate, ThinkTV Published Mediaweek Between impending privacy changes, the deprecation of cookies and the impact of AI, digital advertising is heading into a future more unpredictable than ever […]
News / Articles of Interest / 20th Mar 2024
OMD’s Sian Whitnall & Baiada CMO Yash Gandhi share insights & inspiration with future media leaders
By Sofia Geraghty, B&T Published Mediaweek The finalists for the Media Planner/Buyer Award at B&T’s 30 Under 30 extravaganza gathered in Sydney last week to hear insights, inspiration and personal […]
News / Articles of Interest / 28th Feb 2024
Does investing in OOH at the expense of TV make campaigns less effective?
By Kim Portrate, ThinkTV Published Mediaweek Before you start switching up channel investment in your media mix, make sure you have all the facts. If not, you could be jeopardising […]
News / Articles of Interest / 22nd Feb 2024
This year, building trust means building profit
By Kim Portrate, ThinkTV Published AdNews In the coming 12 months, businesses will have to battle the twin challenges of declining consumer confidence and a lack of trust in the […]
News / Media Releases / 9th Feb 2024
Total TV advertising market records $3.4 billion in ad revenue for 2023
Total TV revenue decreases 10 per cent for the 12 months to December 2023 while Broadcaster Video on Demand is up 10 per cent. ThinkTV has announced the total TV […]
News / Articles of Interest / 31st Jan 2024
Australian stories help to forge a lasting connection with TV audiences in 2024
Published Mediaweek Australia’s broadcasters play an important role in society. From the news that keeps viewers informed to the programs we choose for entertainment and escape. Local stories matter to […]
News / Articles of Interest / 10th Nov 2023
Perspective: The year TV brought Australians together
By Kim Portrate, ThinkTV Published AdNews It’s been a big year for TV bringing Australians together for cultural moments that had everyone talking and smashing audience viewer numbers as a […]
News / Articles of Interest / 13th Oct 2023
If 20+ million viewers is a ‘problem’, I’ll take it
By Danielle McWilliam, ThinkTV Published Mediaweek It’s rare that a week passes where there isn’t a headline proclaiming TV has a “problem”. The thing is, I think someone forgot to […]
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News / Marketing during a crisis / 18th May 2020
Based on how people are feeling, how should brands approach advertising during this ‘unprecedented’ crisis?
Published mi3.com.au By Orlando Wood There has been no reduction in advertising’s ability to connect with people despite research showing the general deterioration of mood across the globe. Click here […]
News / Marketing during a crisis / 18th May 2020
Lockdown paint advertising campaign is truly an inspiration
By simply staying on air during the pandemic, Inspiration Paint’s retail sales are up 65% compared to the same period last year. By Mark Ritson Published theaustralian.com.au
News / Marketing during a crisis / 13th May 2020
Marketers: What next? It’s a global question
If there’s any solace to be had right now it’s that marketers around the globe are being asked the same questions about how to manage the impact of COVID-19 and […]
News / Marketing during a crisis / 4th May 2020
Marketers urged to keep up brand messaging during Covid-19
A new campaign backed by an alliance of media outlets is urging brands not to wind back their marketing and advertising efforts in the midst of the Covid-19 pandemic. The […]
News / Marketing during a crisis / 2nd May 2020
What happens if I stop advertising during CV-19?
Given the economic impact of CV-19, it’s tempting to cut advertising spend. While that may help to balance the P&L in the short term, it pays to consider the long […]
News / Marketing during a crisis / 24th Apr 2020
Fortune favours the brave: The spoils will go to the brands having a go
COVID-19 hasn’t dealt marketers an easy hand, yet many great Aussie brands have shown they know exactly how to play their cards, and they’re the ones who will come out […]
News / Marketing during a crisis / 13th Apr 2020
Maintaining share of voice is key in recessions
According to research by Ebiquity, advertisers that boosted spending levels in a recession gained 1.6 percentage points in market share in the first two years of a recovery. Published warc.com
News / Marketing during a crisis / 9th Apr 2020
Australians are fine with your brand continuing to advertise, even if it’s not COVID-19 related
In times of crisis, it can be tempting to go into containment mode. But there is a unique window for brands to show leadership and earn trust by maintaining their […]
News / Marketing during a crisis / 6th Apr 2020
Brands advertising during CV-19: Bird’s Eye
As a ‘brand of reassurance’, Birds Eye feels a responsibility to stay on air and remain connected to consumers during the coronavirus pandemic. Bird’s Eye UK and Ireland marketing director […]
News / Marketing during a crisis / 6th Apr 2020
If you’re in marketing, now is a time to spend, not bend
As long as there have been marketers, we have been studying advertising’s impact on sales during and after a recession. And what this study tells us is now is the time to […]