During COVID-19, Aussies are choosing trusted brands that deliver safety and value
Posted on 27th March 2020 in Marketing during a crisis
News / Articles of Interest / 7th Apr 2021
How TV is helping the finance sector grow in 2021
Published mediaweek.com.au 2020 sent shock waves through the economy as all businesses scrambled to deal with the unexpected. With financial assistance from governments starting to wind-down amongst a post-Covid recovery, […]
News / Articles of Interest / 24th Mar 2021
Introducing Jumpstart: a new mentored pathway to the Effie Awards
Published Advertising Council Australia Advertising Council Australia has introduced Jumpstart: a new mentored pathway to the Effie Awards. Jumpstart is a brand new category in the 2021 Effie Awards designed […]
News / Articles of Interest / 11th Mar 2021
New research reveals the real value of TV
Published CMO.com.au Marketers have long understood the power of television advertising as a tool for brand building. But television’s ability to create awareness and strengthen long-term retention has overshadowed some […]
News / Articles of Interest / 25th Feb 2021
Entries open for 2021 Australian Effie Awards
Published Advertising Council Australia Advertising Council Australia has today launched the 2021 Australian Effie Awards, issuing the marketing community with a challenge to demonstrate its resourcefulness, resilience and the power […]
News / Articles of Interest / 25th Feb 2021
Payback report looks to understand TV’s short-term impact on sales
By Nadia Cameron Published CMO.com.au TV’s short-term as well as long-term contribution to sales and marketing ROI has taken centre stage in the latest edition of The Payback Series research released this […]
News / Media Releases / 25th Feb 2021
TV generates business demand in the short and long-term
The latest edition of The Payback Series demonstrates TV’s ability to generate demand for Australian businesses in a multitude of categories across a range of time frames. An Australian-first study […]
News / Media Releases / 8th Feb 2021
TV advertising outperforms market recording growth in first half of FY21
TV continues to outperform the broader advertising market recording a 0.5% increase in revenue for the six months to 30 December 2020, while BVOD increased 52.7% for the same period. […]
News / Articles of Interest / 23rd Nov 2020
Over TV? Not by a long shot
By Kim Portrate, CEO ThinkTV Published adnews.com.au If you think TV was popular during the pandemic, wait until you see what’s yet to come says ThinkTV’s Kim Portrate. Australians have […]
News / Articles of Interest / 29th Sep 2020
Accent Group CEO: How we’ve made it through Covid
By Daniel Agostinelli, CEO Accent Group Published insideretail.com.au According to Accent Group CEO Daniel Agostinelli, the footwear business is on track to emerge from the pandemic stronger than ever. Agostinelli […]
News / Articles of Interest / 8th Sep 2020
TV sits centre stage in Australian’s hearts and homes
By Kim Portrate, CEO ThinkTV Published adnews.com.au In a year defined by uncertainty, one thing you can count on is the enduring power of TV. Kim Portrate explains. If there […]
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News / Marketing during a crisis / 18th May 2020
Based on how people are feeling, how should brands approach advertising during this ‘unprecedented’ crisis?
Published mi3.com.au By Orlando Wood There has been no reduction in advertising’s ability to connect with people despite research showing the general deterioration of mood across the globe. Click here […]
News / Marketing during a crisis / 18th May 2020
Lockdown paint advertising campaign is truly an inspiration
By simply staying on air during the pandemic, Inspiration Paint’s retail sales are up 65% compared to the same period last year. By Mark Ritson Published theaustralian.com.au
News / Marketing during a crisis / 13th May 2020
Marketers: What next? It’s a global question
If there’s any solace to be had right now it’s that marketers around the globe are being asked the same questions about how to manage the impact of COVID-19 and […]
News / Marketing during a crisis / 4th May 2020
Marketers urged to keep up brand messaging during Covid-19
A new campaign backed by an alliance of media outlets is urging brands not to wind back their marketing and advertising efforts in the midst of the Covid-19 pandemic. The […]
News / Marketing during a crisis / 2nd May 2020
What happens if I stop advertising during CV-19?
Given the economic impact of CV-19, it’s tempting to cut advertising spend. While that may help to balance the P&L in the short term, it pays to consider the long […]
News / Marketing during a crisis / 24th Apr 2020
Fortune favours the brave: The spoils will go to the brands having a go
COVID-19 hasn’t dealt marketers an easy hand, yet many great Aussie brands have shown they know exactly how to play their cards, and they’re the ones who will come out […]
News / Marketing during a crisis / 13th Apr 2020
Brands advertising during CV-19: Burger King
Burger King is one of the brands that pivoted to respond to changing consumer behaviour with CMO Fernando Machado telling Digiday the brand changed tack creating new assets in 72 […]
News / Marketing during a crisis / 13th Apr 2020
Maintaining share of voice is key in recessions
According to research by Ebiquity, advertisers that boosted spending levels in a recession gained 1.6 percentage points in market share in the first two years of a recovery. Published warc.com
News / Marketing during a crisis / 9th Apr 2020
Australians are fine with your brand continuing to advertise, even if it’s not COVID-19 related
In times of crisis, it can be tempting to go into containment mode. But there is a unique window for brands to show leadership and earn trust by maintaining their […]
News / Marketing during a crisis / 6th Apr 2020
Brands advertising during CV-19: Bird’s Eye
As a ‘brand of reassurance’, Birds Eye feels a responsibility to stay on air and remain connected to consumers during the coronavirus pandemic. Bird’s Eye UK and Ireland marketing director […]