‘Get off the paid search drug to build brand’: Hipages chief customer officer Stuart Tucker
Posted on 5th August 2019 in Articles of Interest
Posted on 5th August 2019 in Articles of Interest
Published Mi3
Former KFC, Optus and Commbank marketer Stuart Tucker has done the unthinkable for a digital pureplay targeting the $70bn market for tradies – he’s cut back paid search at Hipages and gone all-in on television to build the brand. The business results are booming … but there’s more to it.
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