‘Get off the paid search drug to build brand’: Hipages chief customer officer Stuart Tucker
Posted on 5th August 2019 in Articles of Interest
Published Mi3
Former KFC, Optus and Commbank marketer Stuart Tucker has done the unthinkable for a digital pureplay targeting the $70bn market for tradies – he’s cut back paid search at Hipages and gone all-in on television to build the brand. The business results are booming … but there’s more to it.
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