‘Get off the paid search drug to build brand’: Hipages chief customer officer Stuart Tucker
Posted on 5th August 2019 in Articles of Interest
Published Mi3
Former KFC, Optus and Commbank marketer Stuart Tucker has done the unthinkable for a digital pureplay targeting the $70bn market for tradies – he’s cut back paid search at Hipages and gone all-in on television to build the brand. The business results are booming … but there’s more to it.
More like this
News / Articles of Interest / 19th Jul 2021
Media spend research reveals the difference between efficient and effective ROI
By James Manning Published mediaweek.com.au Edition Five of The Payback Series from ThinkTV aims to show how to maximise return on investment by choosing channels with the ability to deliver […]
News / Articles of Interest / 13th Jul 2021
Under 40s might be over Covid but they’re not abandoning TV to camp out at Gold Class
By Kim Portrate, CEO ThinkTV Published mi3.com.au Cinema audiences may well be on the precipice of an under 40s boom, but the occasional outing to the movies will never compare […]
News / Articles of Interest / 28th Jun 2021
The ‘she-cession’ and adland
By Kim Portrate, CEO ThinkTV Published mi3.com.au Diversity and flexibility are key to stopping a quarter of our workforce leaving The “she-cession” is putting gender equality at risk. After all […]
News / Articles of Interest / 17th Jun 2021
The Best I’ve Ever ‘Ad with Kim Portrate, CEO, ThinkTV
Published advertisingweek.com ThinkTV CEO Kim Portrate talks to Advertising Week about her all-time favourite ads. What is your all-time favourite ad (or ad campaign) and why? You can’t go past […]
News / Articles of Interest / 2nd Jun 2021
Maximising the post-pandemic opportunity for FMCG brands
Published CMO.com.au We have seen that brands which invested in communications during the pandemic have tended to emerge in a stronger position than those that pulled back. For FMCG brands, […]
News / Articles of Interest / 24th May 2021
To grow supermarket sales for FMCG you need to ThinkTV
Published mediaweek.com.au ThinkTV has released a special report to help better equip brands wanting to build FMCG sales. The report, branded At the Check-Out, details how growth can be sustained […]
News / Articles of Interest / 7th Apr 2021
How TV is helping the finance sector grow in 2021
Published mediaweek.com.au 2020 sent shock waves through the economy as all businesses scrambled to deal with the unexpected. With financial assistance from governments starting to wind-down amongst a post-Covid recovery, […]
News / Articles of Interest / 24th Mar 2021
Introducing Jumpstart: a new mentored pathway to the Effie Awards
Published Advertising Council Australia Advertising Council Australia has introduced Jumpstart: a new mentored pathway to the Effie Awards. Jumpstart is a brand new category in the 2021 Effie Awards designed […]
News / Articles of Interest / 11th Mar 2021
New research reveals the real value of TV
Published CMO.com.au Marketers have long understood the power of television advertising as a tool for brand building. But television’s ability to create awareness and strengthen long-term retention has overshadowed some […]
News / Articles of Interest / 25th Feb 2021
Entries open for 2021 Australian Effie Awards
Published Advertising Council Australia Advertising Council Australia has today launched the 2021 Australian Effie Awards, issuing the marketing community with a challenge to demonstrate its resourcefulness, resilience and the power […]