How to advertise during COVID-19
Posted on 25th March 2020 in Marketing during a crisis
By Rob Clapp
Published warc.com
News / Articles of Interest / 18th Oct 2021
OzTAM CEO on VOZ market reception and what’s next
By James Manning Published mediaweek.com.au OzTAM chief executive Doug Peiffer spoke to Mediaweek’s James Manning on the market reception to VOZ and what’s next. Mr Peiffer said, “So far we […]
News / Media Releases / 27th Sep 2021
New ‘Australians Can Beat Anything’ ad campaign launches, invokes Australian’s fighting spirit to boost vaccinations and beat Covid
A powerful new public service campaign that heroes the country’s ingenuity, inventiveness and resilience to overcoming challenges is being released nationally in a bid to boost Australia’s double vaccination rate […]
News / Articles of Interest / 20th Sep 2021
New OzTAM data reveals how people at home split their video viewing
By James Manning Published mediaweek.com.au For the first time, advertisers have been able to get a snapshot of total video consumption – just what sort of video people are watching […]
News / Articles of Interest / 6th Sep 2021
When is an audience not an audience? What marketers need to know when allocating video ad dollars
By Kim Portrate, CEO ThinkTV Published mi-3.com.au There’s only one word to describe today’s video universe and that is vast. There’s 10 Play to 9Now, 7plus, Kayo, Foxtel Go, Foxtel […]
News / Articles of Interest / 1st Sep 2021
VOZ data reveals Total TV audience of 20m weekly
By James Manning Published mediaweek.com.au As part of the wider media industry marketing body Premium Content Alliance, ThinkTV has welcomed the release of the first VOZ data. VOZ broadcast viewing […]
News / Media Releases / 16th Aug 2021
Total TV market records $3.8 billion in ad revenue for FY 2020-21
Total TV revenue is up 12 per cent for the 12 months while BVOD surges ahead by 63 per cent. ThinkTV has today announced the total TV advertising revenue figures […]
News / Articles of Interest / 10th Aug 2021
WFH Diaries: Kim Portrate
By Chris Pash Published adnews.com.au Last year, AdNews launched the WFH Diaries during the depths of the fallout from the pandemic as a way of sharing how people managed their […]
News / Articles of Interest / 19th Jul 2021
Media spend research reveals the difference between efficient and effective ROI
By James Manning Published mediaweek.com.au Edition Five of The Payback Series from ThinkTV aims to show how to maximise return on investment by choosing channels with the ability to deliver […]
News / Media Releases / 19th Jul 2021
Research reveals the difference between efficient and effective ROI
Edition Five of The Payback Series shows how to maximise return on investment by choosing channels with the ability to deliver positive ROI as well as short and long-term sales. […]
News / Articles of Interest / 13th Jul 2021
Under 40s might be over Covid but they’re not abandoning TV to camp out at Gold Class
By Kim Portrate, CEO ThinkTV Published mi3.com.au Cinema audiences may well be on the precipice of an under 40s boom, but the occasional outing to the movies will never compare […]
More like this
News / Marketing during a crisis / 18th May 2020
Based on how people are feeling, how should brands approach advertising during this ‘unprecedented’ crisis?
Published mi3.com.au By Orlando Wood There has been no reduction in advertising’s ability to connect with people despite research showing the general deterioration of mood across the globe. Click here […]
News / Marketing during a crisis / 18th May 2020
Lockdown paint advertising campaign is truly an inspiration
By simply staying on air during the pandemic, Inspiration Paint’s retail sales are up 65% compared to the same period last year. By Mark Ritson Published theaustralian.com.au
News / Marketing during a crisis / 13th May 2020
Marketers: What next? It’s a global question
If there’s any solace to be had right now it’s that marketers around the globe are being asked the same questions about how to manage the impact of COVID-19 and […]
News / Marketing during a crisis / 4th May 2020
Marketers urged to keep up brand messaging during Covid-19
A new campaign backed by an alliance of media outlets is urging brands not to wind back their marketing and advertising efforts in the midst of the Covid-19 pandemic. The […]
News / Marketing during a crisis / 2nd May 2020
What happens if I stop advertising during CV-19?
Given the economic impact of CV-19, it’s tempting to cut advertising spend. While that may help to balance the P&L in the short term, it pays to consider the long […]
News / Marketing during a crisis / 24th Apr 2020
Fortune favours the brave: The spoils will go to the brands having a go
COVID-19 hasn’t dealt marketers an easy hand, yet many great Aussie brands have shown they know exactly how to play their cards, and they’re the ones who will come out […]
News / Marketing during a crisis / 13th Apr 2020
Brands advertising during CV-19: Burger King
Burger King is one of the brands that pivoted to respond to changing consumer behaviour with CMO Fernando Machado telling Digiday the brand changed tack creating new assets in 72 […]
News / Marketing during a crisis / 13th Apr 2020
Maintaining share of voice is key in recessions
According to research by Ebiquity, advertisers that boosted spending levels in a recession gained 1.6 percentage points in market share in the first two years of a recovery. Published warc.com
News / Marketing during a crisis / 9th Apr 2020
Australians are fine with your brand continuing to advertise, even if it’s not COVID-19 related
In times of crisis, it can be tempting to go into containment mode. But there is a unique window for brands to show leadership and earn trust by maintaining their […]
News / Marketing during a crisis / 6th Apr 2020
Brands advertising during CV-19: Bird’s Eye
As a ‘brand of reassurance’, Birds Eye feels a responsibility to stay on air and remain connected to consumers during the coronavirus pandemic. Bird’s Eye UK and Ireland marketing director […]