How to advertise during COVID-19
Posted on 25th March 2020 in Marketing during a crisis
By Rob Clapp
Published warc.com
News / Marketing during a crisis / 30th Mar 2020
Crisis a ‘time to build brands’
Industry executives are urging brands to connect with home-bound consumers, who are ferociously consuming media, and to start planning now for the recovery. By Lilly Vitorovich Published The Australian
News / Marketing during a crisis / 30th Mar 2020
COVID-19: How the media is driving behaviour change
Behavioural science has important lessons for how media is used during the ongoing pandemic and brands can benefit from these learnings. By Michaela Jefferson Published mediatel.co.uk
News / Marketing during a crisis / 30th Mar 2020
Australia’s TV broadcasters respond to COVID-19
From advice on how to tackle the marketing challenges presented by the coronavirus to messages of hope and solidarity, ThinkTV has collated the responses from Australia’s TV broadcasters as they speak to […]
News / Marketing during a crisis / 27th Mar 2020
Kantar research finds national media channels are the most trusted information source
Kantar’s latest study, ‘Covid-19 Barometer,’ examines how the pandemic is influencing consumer attitudes, behavior, and expectations, along with how advertisers should respond to stay relevant in these times. By Nathan […]
News / Marketing during a crisis / 27th Mar 2020
During COVID-19, Aussies are choosing trusted brands that deliver safety and value
New research from Kantar suggests Aussies want brands to focus on affordable pricing, deals and promotions, easy availability of products and services (especially, supermarkets, banking, FMCG) and products and services […]
News / Marketing during a crisis / 25th Mar 2020
Now is the time for brands to lean in
Nielsen forecasts a 60% rise in media consumption and recommends brands and agencies adjust the products being marketed as well as the tone in which messages are delivered to account for this shift in behaviour. […]
News / Marketing during a crisis / 25th Mar 2020
How should your brand respond to COVID-19?
Kantar research finds the long-term prognosis for many brands will be uncertain if they don’t respond correctly to the COVID-19 pandemic. By Joe Mandese Published mediapost.com
News / Marketing during a crisis / 25th Mar 2020
How to advertise during COVID-19
By Rob Clapp Published warc.com As new media consumption habits take hold and brands grapple with whether the best approach is short-term sales activation or long-term brand building, research by […]
News / Marketing during a crisis / 24th Mar 2020
The optimal media mix during COVID-19
By Emma Black and George Groves Published mumbrella.com.au Research by McCann Melbourne shows where ad dollars are working hardest during the crisis and how to optimise campaigns to accommodate social […]
News / Marketing during a crisis / 23rd Mar 2020
Consumers want reassuring brand messages during COVID-19
Research by the American Association of Advertising Agencies reveals consumers want messages that are “reassuring from the brands I know and trust,” with 40% of survey respondents interested in what […]
More like this
News / Marketing during a crisis / 30th Mar 2020
Crisis a ‘time to build brands’
Industry executives are urging brands to connect with home-bound consumers, who are ferociously consuming media, and to start planning now for the recovery. By Lilly Vitorovich Published The Australian
News / Marketing during a crisis / 30th Mar 2020
COVID-19: How the media is driving behaviour change
Behavioural science has important lessons for how media is used during the ongoing pandemic and brands can benefit from these learnings. By Michaela Jefferson Published mediatel.co.uk
News / Marketing during a crisis / 30th Mar 2020
Australia’s TV broadcasters respond to COVID-19
From advice on how to tackle the marketing challenges presented by the coronavirus to messages of hope and solidarity, ThinkTV has collated the responses from Australia’s TV broadcasters as they speak to […]
News / Marketing during a crisis / 27th Mar 2020
Kantar research finds national media channels are the most trusted information source
Kantar’s latest study, ‘Covid-19 Barometer,’ examines how the pandemic is influencing consumer attitudes, behavior, and expectations, along with how advertisers should respond to stay relevant in these times. By Nathan […]
News / Marketing during a crisis / 27th Mar 2020
During COVID-19, Aussies are choosing trusted brands that deliver safety and value
New research from Kantar suggests Aussies want brands to focus on affordable pricing, deals and promotions, easy availability of products and services (especially, supermarkets, banking, FMCG) and products and services […]
News / Marketing during a crisis / 25th Mar 2020
Now is the time for brands to lean in
Nielsen forecasts a 60% rise in media consumption and recommends brands and agencies adjust the products being marketed as well as the tone in which messages are delivered to account for this shift in behaviour. […]
News / Marketing during a crisis / 25th Mar 2020
How should your brand respond to COVID-19?
Kantar research finds the long-term prognosis for many brands will be uncertain if they don’t respond correctly to the COVID-19 pandemic. By Joe Mandese Published mediapost.com
News / Marketing during a crisis / 24th Mar 2020
The optimal media mix during COVID-19
By Emma Black and George Groves Published mumbrella.com.au Research by McCann Melbourne shows where ad dollars are working hardest during the crisis and how to optimise campaigns to accommodate social […]
News / Marketing during a crisis / 23rd Mar 2020
Consumers want reassuring brand messages during COVID-19
Research by the American Association of Advertising Agencies reveals consumers want messages that are “reassuring from the brands I know and trust,” with 40% of survey respondents interested in what […]
News / Marketing during a crisis / 20th Mar 2020
Know your customers and empathise with their world
By Barry O’Brien Published mumbrella.com.au Barry O’Brien thinks we’re currently living through the toughest times of this century, at least. O’Brien explains why brands need to maintain their level of […]