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How to avoid getting lost in a sea of mediocrity

By Jamie Connolly, Wavemaker group business director
Published adnews.com.au

We all know that grabbing, let alone keeping people’s attention is getting harder and harder. We’ve also seen the studies and stats that prove digital media’s ability to deliver bottom of the funnel, short-term objectives – most notably sales and click-through rates.

Against this backdrop, it’s no wonder that marketers have become fixated on cost-effective reach – which channels can I use to deliver my strongest assets (video) to as many people as possible (reach), as cost-effectively as possible?

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