Media spend research reveals the difference between efficient and effective ROI
Posted on 19th July 2021 in Articles of Interest
Posted on 19th July 2021 in Articles of Interest
By James Manning
Published mediaweek.com.au
Edition Five of The Payback Series from ThinkTV aims to show how to maximise return on investment by choosing channels with the ability to deliver positive ROI as well as short and long-term sales.
Speaking to Mediaweek, ThinkTV director of research Steve Weaver explained: “In the past we have put ROI on the map. More businesses should be thinking about the impact of a campaign in terms of how to improve the sales result. We don’t want to focus too much on the ROI number itself, as opposed to focusing more on the sales growth of a business.”
The latest findings offer media investment insights for advertisers planning a media spend starting at $500,000 through major investments of $100m or more.
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