MFA TV Foundations course launches to train industry on ‘changes in the way TV is traded’

News / Articles of Interest / 6th Feb 2025

Free for viewers and premium for advertisers: The unique value of BVOD

By Craig Johnson, Seven Network Published Mumbrella BVOD provides a brand-safe environment for advertisers, where they can trust their messages appear alongside quality content. Craig Johnson, director of research and

News / Articles of Interest / 25th Jun 2024

TV offers a beacon of stability in a time of technological turbulence

By Kim Portrate, ThinkTV Published Mediaweek Between impending privacy changes, the deprecation of cookies and the impact of AI, digital advertising is heading into a future more unpredictable than ever

News / Articles of Interest / 20th Mar 2024

OMD’s Sian Whitnall & Baiada CMO Yash Gandhi share insights & inspiration with future media leaders

By Sofia Geraghty, B&T Published Mediaweek The finalists for the Media Planner/Buyer Award at B&T’s 30 Under 30 extravaganza gathered in Sydney last week to hear insights, inspiration and personal

News / Articles of Interest / 28th Feb 2024

Does investing in OOH at the expense of TV make campaigns less effective?

By Kim Portrate, ThinkTV Published Mediaweek Before you start switching up channel investment in your media mix, make sure you have all the facts. If not, you could be jeopardising

News / Articles of Interest / 22nd Feb 2024

This year, building trust means building profit

By Kim Portrate, ThinkTV Published AdNews In the coming 12 months, businesses will have to battle the twin challenges of declining consumer confidence and a lack of trust in the

News / Articles of Interest / 31st Jan 2024

Australian stories help to forge a lasting connection with TV audiences in 2024

Published Mediaweek Australia’s broadcasters play an important role in society. From the news that keeps viewers informed to the programs we choose for entertainment and escape. Local stories matter to

News / Articles of Interest / 10th Nov 2023

Perspective: The year TV brought Australians together

By Kim Portrate, ThinkTV Published AdNews It’s been a big year for TV bringing Australians together for cultural moments that had everyone talking and smashing audience viewer numbers as a

News / Articles of Interest / 13th Oct 2023

If 20+ million viewers is a ‘problem’, I’ll take it

By Danielle McWilliam, ThinkTV Published Mediaweek It’s rare that a week passes where there isn’t a headline proclaiming TV has a “problem”. The thing is, I think someone forgot to

News / Articles of Interest / 8th Jun 2023

TV or YouTube: Which platform is best for short- and long-term business results?

Published AdNews Watching YouTube’s ‘The Long and The Short of It’ leaves the viewer with the impression the only way for brands to achieve short- and long-term business results is

News / Articles of Interest / 7th Jun 2023

CMOs share Effie Award-winning work via ThinkTV campaign

Published AdNews ThinkTV has revealed a campaign featuring the stories behind some of Australia’s most successful advertising campaigns. The campaign sees marketers Brent Smart, Mim Haysom, Simon Cheng and Mark