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    MFA’s how to buy television

    Published AdNews

    A cohort of 41 has successfully completed the pilot run of Media Federation of Australia’s newest e-learning course, MFA How to Buy Television, gaining best-practice training for TV trading.

    The 10-week course was introduced for the Spring semester of the MFA’s e-learning program – which also includes MFA Digital Foundations Certificate I, MFA Digital Foundations Certificate II and MFA Television Foundations – with the aim of ensuring media buyers are equipped early in their careers with best-practice skills and the practical knowledge to buy television at a high standard.

    The content was developed collaboratively by more than 30 MFA media agency member experts in broadcast television trading, ensuring it is best practice, channel agnostic and sets an industry standard.

    MFA’s How to Buy Television is supported by ThinkTV.

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