Need to trim advertising spend? Kantar research suggests what you can’t afford to cut
Posted on 14th March 2023 in Articles of Interest
By James Manning
Published Mediaweek
ThinkTV has commissioned research from Kantar to help explain the options open to marketers if they need to trim budgets during 2023. The latest research from The Benchmark Series investigates how media channels work together and how certain media are crucial for other media to be effective.
“If consumer spending contracts and inflation increases then marketers budgets can be put under pressure,” Think TV chief executive Kim Portrate told Mediaweek. “We wanted research to explain that if 2023 is a difficult year for the economy, and we think it might be, what can marketers do to get better value for their media.”
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