New OzTAM data reveals how people at home split their video viewing
Posted on 20th September 2021 in Articles of Interest
By James Manning
Published mediaweek.com.au
For the first time, advertisers have been able to get a snapshot of total video consumption – just what sort of video people are watching at home.
OzTAM has estimated the share of video viewing in Australian homes for the month of June 2021 (May 30 – June 26, 2021). The numbers show that advertisers who choose to go big with FTA TV are making the right choice.
The data represents OzTAM’s best estimate of total video usage in-home on any device, blending data collected from the standard TAM panel along with a national streaming meter panel. It is the first cross-platform view of audience behaviour ever available in Australia.
“We can now say with confidence this is what video advertising looks like in homes and this is what ad-supported video looks like in homes,” ThinkTV CEO Kim Portrate told Mediaweek.
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